health communication by Shiromoni Bhuyan
Challenges of Health Communication
Shiromoni Bhuyan
Gauhati University
The prime goal of Health Communication is to promote Health literacy. It is an integrated field to use communication tools and other strategies to enhance health of the individuals. The Physicians are directly involving in this area in their day today practice with the prescribed format of health and technical support and other suggestions to patient. Apart from the clinical aid, the health communication also can be defined as the precautionary communication where trained personal can disseminate the messages and ideas to live a healthy life and hygienic society. So the proximity of the health communication is tends directly to public health and it means to inform and influence individual and community decisions that enhance health. It is an emerging area of research where communication among the masses is the great need to observe the public health scenario and the grass root communication is a very tough job where the communicator has to identify and to aware of the hindrance in the activities at field, local emotions, language, community structure, health facility etc. So to inculcate the challenges of health communication, this article is afforded.
If we look at the intended outcomes of health communication then can included the points like healthy practice among the communities, influencing behaviours and attitudes towards a health issue, increasing audience knowledge and awareness of a health issue; more support on health service, arguing superstitious beliefs, advocating a position on a health issue or policy. In the reverse the above points are the target to achieve or to experience by a health communicator. Stating from the expert level to the grass root communicator like up to ASHA (Accredited social health activist of NRHM) level, we have to work through the above points of target .The health service sector is now
promulgating fruitful task through the
Shiromoni Bhuyan
Gauhati University
The prime goal of Health Communication is to promote Health literacy. It is an integrated field to use communication tools and other strategies to enhance health of the individuals. The Physicians are directly involving in this area in their day today practice with the prescribed format of health and technical support and other suggestions to patient. Apart from the clinical aid, the health communication also can be defined as the precautionary communication where trained personal can disseminate the messages and ideas to live a healthy life and hygienic society. So the proximity of the health communication is tends directly to public health and it means to inform and influence individual and community decisions that enhance health. It is an emerging area of research where communication among the masses is the great need to observe the public health scenario and the grass root communication is a very tough job where the communicator has to identify and to aware of the hindrance in the activities at field, local emotions, language, community structure, health facility etc. So to inculcate the challenges of health communication, this article is afforded.
If we look at the intended outcomes of health communication then can included the points like healthy practice among the communities, influencing behaviours and attitudes towards a health issue, increasing audience knowledge and awareness of a health issue; more support on health service, arguing superstitious beliefs, advocating a position on a health issue or policy. In the reverse the above points are the target to achieve or to experience by a health communicator. Stating from the expert level to the grass root communicator like up to ASHA (Accredited social health activist of NRHM) level, we have to work through the above points of target .The health service sector is now
promulgating fruitful task through the