| | | |Essay Topic |
| |Topic Area |Actual PresentationTopic | |
| |(read these | | |
| |chapters from the | | |
| |text) | | |
|1 |Market |Think about the demographic trends in Australia or in another country in recent years for example: | |
| |Segmentation |changes in population –growth ,location, age sex, education employment |Explain how demographic trends impact the marketing of a product. |
| | |changes in incomes and changes in spending patterns | |
| | |Then choose a product and explain howsome of these trends