Market Analysis - Australian Clothing Industry
Table of Contents
1.0 Executive Summary 1
2.0 Introduction 2
3.0 Market Background 3
3.1 Industry Definition 3
3.2 Consumer Needs and Wants 3
3.3 Industry History 3
4.0 Market Statistics 4
4.1 Market Size 4
4.2 Market Growth 5
4.3 Corporate Market Share 7
4.4 Brand Market Share 7
5.0 Key Companies 8
6.0 Environmental Factors 9
7.0 SWOT Analysis of the Australian Clothing Industry 10
8.0 Company Information 11
8.1 Company Name 11
8.2 Product Description 11
8.3 Target Market and Market Positioning 12
9.0 Conclusion 12
List of References 13
1.0 Executive Summary
The Australian clothing industry is looking for further export opportunities as a response to increased import competition in Australia, globalisation and technological change.
Australian fashion is known internationally for its quality, fresh and innovative designs complimented by strong branding and are often regarded as world market leaders with many well established and known brands.
Clothing companies are finding they need to be able to compete not only on designs but on price to compete with overseas competitors. Quality marketing materials and brand development are also proving vital as well as advanced planning, financial resources and time commitment.
2.0 Introduction
This report will explore the women’s clothing industry. The author will investigate the size of the industry, market growth and key companies operating within the industry. The author will also briefly examine the environmental influences and undertake a SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis of the industry. This report will also include a brief overview of one particular company who successfully functions within the industry and their marketing mix.
3.0 Market Background
3.1 Industry Definition
Australian clothing is recognised internationally for its quality, sophistication and innovative designs, complimented by strong branding. (Australian Trade Commission 2009) The women’s clothing industry
1.0 Executive Summary 1
2.0 Introduction 2
3.0 Market Background 3
3.1 Industry Definition 3
3.2 Consumer Needs and Wants 3
3.3 Industry History 3
4.0 Market Statistics 4
4.1 Market Size 4
4.2 Market Growth 5
4.3 Corporate Market Share 7
4.4 Brand Market Share 7
5.0 Key Companies 8
6.0 Environmental Factors 9
7.0 SWOT Analysis of the Australian Clothing Industry 10
8.0 Company Information 11
8.1 Company Name 11
8.2 Product Description 11
8.3 Target Market and Market Positioning 12
9.0 Conclusion 12
List of References 13
1.0 Executive Summary
The Australian clothing industry is looking for further export opportunities as a response to increased import competition in Australia, globalisation and technological change.
Australian fashion is known internationally for its quality, fresh and innovative designs complimented by strong branding and are often regarded as world market leaders with many well established and known brands.
Clothing companies are finding they need to be able to compete not only on designs but on price to compete with overseas competitors. Quality marketing materials and brand development are also proving vital as well as advanced planning, financial resources and time commitment.
2.0 Introduction
This report will explore the women’s clothing industry. The author will investigate the size of the industry, market growth and key companies operating within the industry. The author will also briefly examine the environmental influences and undertake a SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis of the industry. This report will also include a brief overview of one particular company who successfully functions within the industry and their marketing mix.
3.0 Market Background
3.1 Industry Definition
Australian clothing is recognised internationally for its quality, sophistication and innovative designs, complimented by strong branding. (Australian Trade Commission 2009) The women’s clothing industry
References: • Clothing and fashion overview 2009, Australian Trade Commission 2009, Austrade, viewed 1 April 2009, http://www.austrade.gov.au/Textiles-clothing-overview/default.aspx • IBISWorld Australia 2009, Clothing Retailing in Australia, 26 March 2009, G5221, viewed 1 April 2009 • Zimmermann 2008, Zimmerman Profile, personal e-mail, 27 March 2009 • Autumn/Winter 09. Woods, Witches and Wonder in Zimmermann 2009, Ready To Wear, Zimmermann, viewed 9 April 2009 • Export Markets – Countries 2009, Australian Trade Commission 2009, Austrade, viewed 9 April 2009, http://www.austrade.gov.au/Country/default.aspx • The Just Group 2009, The Just Group, viewed 3 May 2009, http://www.justgroup.com.au • Specialty Fashion Group 2009, Specialty Fashion Group, viewed 3 May 2009, http://www.specialtyfashiongroup.com.au/ • Sussan 2009, Sussan, viewed 3 May 2009, http://www.sussan.com.au/