Marketing Strategy of Ufone Pakistan
S.NO | TABLE OF CONTENTS | PG.NO | 1 | INTRODUCTION | 2-3 | 2 | INFORMATION GATHERING | 4-5 | 3 | AIMS & OBJECTIVES | 6 | 4 | RESEARCH | 7-20 | 5 | 7P’S OF MARKETING | 8-13 | 6 | SWOT ANALYSIS | 13-14 | 7 | MICHAEL PORTER FIVE FORCES | 14-19 | 8 | CONCLUSION | 19-20 |
INTRODUCTION:-
The topic that I have chosen for Oxford Brookes research and analysis project is MARKETING STRATEGIES OF UFONE (Wireless Telecommunication Company in Pakistan)
PTML is a subsidiary of PTCL (Pakistan Telecom Company Limited), the largest operator in Pakistan. PTML was established to operate cellular telephonyThe company commenced its operations under the brand name of Ufone from Islamabad on January 29 2001. During the year, as a consequence of PTCL’s privatization, 26% of its shares were acquired by Emirates Telecommunication Corporation (Etisalat). Being part of PTCL, the management of Ufone has also been handed over to Etisalat.
Since its inception, Ufone has focused on the people of Pakistan, empowering them with the most relevant communication modes and services that enable them to do a lot more than just talk, at a price that suits them the most. “http://www.ufone.com/about.aspx”
UFONE came in the market when it was mainly captured by Mobilink and InstaOne. It was a difficult task to become a part of such a market in a country like Pakistan where people were not aware about mobile phones and it was a status symbol at that time. Ufone changed the whole scenario and as soon as it came in the market it provided with very cheap mobile connection and calling rates which were offered neither by MOBILINK nor by InstaOne.
Along with the claim of lowest call rates, clear sound and best network, Ufone offered its customers simplified tariffs with no hidden charges. With a strong and uniquely humorous communication direction that has now become Ufone’s signature across all advertising media, Ufone gives its customers many reasons to smile.
During the year July 2005 to June 2006,
INTRODUCTION:-
The topic that I have chosen for Oxford Brookes research and analysis project is MARKETING STRATEGIES OF UFONE (Wireless Telecommunication Company in Pakistan)
PTML is a subsidiary of PTCL (Pakistan Telecom Company Limited), the largest operator in Pakistan. PTML was established to operate cellular telephonyThe company commenced its operations under the brand name of Ufone from Islamabad on January 29 2001. During the year, as a consequence of PTCL’s privatization, 26% of its shares were acquired by Emirates Telecommunication Corporation (Etisalat). Being part of PTCL, the management of Ufone has also been handed over to Etisalat.
Since its inception, Ufone has focused on the people of Pakistan, empowering them with the most relevant communication modes and services that enable them to do a lot more than just talk, at a price that suits them the most. “http://www.ufone.com/about.aspx”
UFONE came in the market when it was mainly captured by Mobilink and InstaOne. It was a difficult task to become a part of such a market in a country like Pakistan where people were not aware about mobile phones and it was a status symbol at that time. Ufone changed the whole scenario and as soon as it came in the market it provided with very cheap mobile connection and calling rates which were offered neither by MOBILINK nor by InstaOne.
Along with the claim of lowest call rates, clear sound and best network, Ufone offered its customers simplified tariffs with no hidden charges. With a strong and uniquely humorous communication direction that has now become Ufone’s signature across all advertising media, Ufone gives its customers many reasons to smile.
During the year July 2005 to June 2006,