Micro and Macro Environment of Pleasure Bike

Micro Environment;
It means the internal environment of the company and it is also called small environmental forces which directly or indirectly affected the company.
It has some forces which are discussed below

Company;
Cadbury dairy milk is a company which manufactures the products like chocolate. There are different departments in the company who collectively responsible to make the products.

Suppliers;
Suppliers are those persons who provide the raw material to the company like cocoa and other supporting raw material there are also external suppliers who provide the finished goods to and create link between company and customers.

Intermediaries;
After making the finished products they create a link between company and suppliers, they include wholesalers, retailers and middlemen.

Competitors;
Cadbury have many competitors who directly challenge their products and affect their business.

Customers;
Are those people who buy the products of the company? Those people who purchase the Cadbury dairy milk chocolate are the customers of the Cadbury.

Public;
It means government who directly affect the company business by giving different facilities like rebates and funds because company get benefits from it.

2

Macro environment
It means the overall and general environment of the company. The forces outside the company called macro environment.

Demographic Environment;
Divide the market on the basis of age, gender, locality, occupation and income. Cadbury dairy milk targets all type of customers on the basis on these because these are not the hurdles on the way of the company.

Economic Environment;
Cadbury dairy milk understands the economic situation of the country in which it goes to start the business. I mean inflation rate also a matter.

Natural environment;
It also plays an important role in the success of organization. The availability of natural resources also matters.

Technological environment;
Availability of new