Mission Statements
Student Name
Management and Organization Theory
September 6, 2012
I am going to compare Patagonia Outdoor Clothing’s and Columbia Sportswear’s mission statements. Both of these companies’ focus provides clothing for the outdoorsman. A mission statement is an important message from the company to all of their stakeholders. (King D. C., 2012) Patagonia Outdoor Clothing’s mission statement is to build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. Columbia Sportswear’s mission statement is to design and deliver authentic, outdoor, high-value products for active consumers of all ages. Both of these mission statements are different but do have some similarities.
The similarities of these mission statements are centered on quality of their products. Patagonia Outdoor Clothing states that they build the best product. Columbia Sportswear states that they provide high-value products. Both of these companies focus on the same thing but worded it differently. You can take away from their mission statements that selling top quality products to their customer’s is a top priority of their existence. At the same time, both of these mission statements do differ from one another.
There are differences between these two mission statements. Patagonia Outdoor Clothing’s mission statement is vague about the product that they sell. Their mission statement goes on to show concern for the safety of their consumers. It continues to address how they are concerned of how their products affect the environment. Columbia Sportswear’s mission statement only talks about what they sell and to whom it will sell it to.
The mission statements of both companies are of fair quality. Each mission statement provides a clear purpose of the company to both the employees and stakeholders. At the same time, they also provide building blocks to create strategies that will help them meet
Management and Organization Theory
September 6, 2012
I am going to compare Patagonia Outdoor Clothing’s and Columbia Sportswear’s mission statements. Both of these companies’ focus provides clothing for the outdoorsman. A mission statement is an important message from the company to all of their stakeholders. (King D. C., 2012) Patagonia Outdoor Clothing’s mission statement is to build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. Columbia Sportswear’s mission statement is to design and deliver authentic, outdoor, high-value products for active consumers of all ages. Both of these mission statements are different but do have some similarities.
The similarities of these mission statements are centered on quality of their products. Patagonia Outdoor Clothing states that they build the best product. Columbia Sportswear states that they provide high-value products. Both of these companies focus on the same thing but worded it differently. You can take away from their mission statements that selling top quality products to their customer’s is a top priority of their existence. At the same time, both of these mission statements do differ from one another.
There are differences between these two mission statements. Patagonia Outdoor Clothing’s mission statement is vague about the product that they sell. Their mission statement goes on to show concern for the safety of their consumers. It continues to address how they are concerned of how their products affect the environment. Columbia Sportswear’s mission statement only talks about what they sell and to whom it will sell it to.
The mission statements of both companies are of fair quality. Each mission statement provides a clear purpose of the company to both the employees and stakeholders. At the same time, they also provide building blocks to create strategies that will help them meet
Cited: Drucker, P. (1974). Management: Tasks, responsibilities, practices. New York: Harper and Row. King, D. C. (2012). 2012 Mission Statements: A Ten Country Global Analysis. Allied Academies International Conference: Proceedings Of The Academy Of Strategic Management (ASM), 13. King, D. L. (2014). CURRENT MISSION STATEMENT EMPHASIS: BE ETHICAL AND GO GLOBAL. Academy Of Strategic Management Journal, 71-87. What is Social Responsibility? Why is it Important. (2008). Journal for Quality & Participation, 31(3), 11-12.