COMPANY NAME 2012 COMPANY NAME seeks to be a one stop shop for the local community, whether it be copying, faxing, shipping, or just daily shopping, we want local residents to know that we will be able provide for their diverse needs in a store with them in mind. 4.3.1 Competition and Buying Patterns The customer base of COMPANY NAME is very diverse in that there is a group of general customers that just purchase store brand and national brand products, another group high end customer who request select gourmet products, such as capers, anchovies, specialty sugars, and the like and the cost for these items is approximately 150.00 month, and finally healthy choice customers who request a selection of natural organic products, the cost for these items is approximately 2000.00 month. In order to maintain our customer loyalty base and continue to increase sales revenue, we make these products available. The community has become accustomed to these products and expects them to continue. Depending upon the size of the community, there may be several stores to choose from. Larger communities, such as CITY, have several larger chain grocery stores as well as smaller specialty gourmet stores, whereas, a small community may have a single grocery store, or possibly two stores to choose from. BUSINESS PARTICIPANTS The grocery industry is extremely competitive with the rise of hyper marts, convenience stores, and food drug stores all competing for the same customers. This presents…