North Face Essay
1. The brand is distributed in North and South America, Europe and Asia. Is the company looking to investigate their decline in sales in North America alone? Or should the research expand to their international branches?
2. In the past year e-commerce sales has increased by 16% making up 8.1% of the total retail market. In addition to visiting brick and mortar sporting goods store should I also look into how the online sales account for the total retail sales of North Face?
3. Aside from selling their products directly to the consumer over their own website, North Face also distributes their products through other online partners. Would looking into how affective the sales of North Face products are through their online partners be a topic …show more content…
to touch upon when examining the online sales of the company?
4. The brand is sold through retailers in all channels of distribution from mass to department to special retailers. Should I check into all of these market when conducting my research or hone into one channel of distribution such as department stores?
5. Promoting the brand is a substantial part of the consumer decision process. Besides examining the online and in store buying experience of a male customer, should the research also look to see the affects of the brands advertising and promotion for their male products?
6.
In the lifestyle market that North Face is competing in, many companies have pushed to develop a more formal community outreach program to create more personal relationship with their customers. Does North Face have any promotional tactics for their male customers, such as running clubs, hiking clubs, excursions and activities, which they would like to further investigate and develop?
7. North Face’s two main competitors are Patagonia, who targets the extreme outdoor adventures, and Columbia Sportswear, who appeals more to the casual outdoor enthusiast. However, North Face is the trendier brand of the three and widely available nationwide in thousands of retail locations. Would looking into other possible competitors such as Nike, L.L Bean that target separate customers be beneficial to include in the brand investigation outside of examining the brands personal stores?
8. The North Face brand divides its products and marketing into four “activity based” models: hiking, trekking and mountaineering; running and training; snow sports; and youth. Within those four categories was there a specific area that they saw the largest decline in male product purchases or has the company observed a general losing market share among men across the
board?
9. North Face provides product options for all seasons. Has the company seen an overall annual decline in the purchases by male consumers or would it be effective to center the research to one season that the brand sees the highest decline in purchases from their male customers?
10. Since the company specializes in outerwear spanning from coats, shirts, and footwear all the way to backpacks, tents, and sleeping bags would examining the relationship between specific regional locations and the demand for outwear from male customers be a topic the brand would like to be included in the research?
2. In the past year e-commerce sales has increased by 16% making up 8.1% of the total retail market. In addition to visiting brick and mortar sporting goods store should I also look into how the online sales account for the total retail sales of North Face?
3. Aside from selling their products directly to the consumer over their own website, North Face also distributes their products through other online partners. Would looking into how affective the sales of North Face products are through their online partners be a topic …show more content…
to touch upon when examining the online sales of the company?
4. The brand is sold through retailers in all channels of distribution from mass to department to special retailers. Should I check into all of these market when conducting my research or hone into one channel of distribution such as department stores?
5. Promoting the brand is a substantial part of the consumer decision process. Besides examining the online and in store buying experience of a male customer, should the research also look to see the affects of the brands advertising and promotion for their male products?
6.
In the lifestyle market that North Face is competing in, many companies have pushed to develop a more formal community outreach program to create more personal relationship with their customers. Does North Face have any promotional tactics for their male customers, such as running clubs, hiking clubs, excursions and activities, which they would like to further investigate and develop?
7. North Face’s two main competitors are Patagonia, who targets the extreme outdoor adventures, and Columbia Sportswear, who appeals more to the casual outdoor enthusiast. However, North Face is the trendier brand of the three and widely available nationwide in thousands of retail locations. Would looking into other possible competitors such as Nike, L.L Bean that target separate customers be beneficial to include in the brand investigation outside of examining the brands personal stores?
8. The North Face brand divides its products and marketing into four “activity based” models: hiking, trekking and mountaineering; running and training; snow sports; and youth. Within those four categories was there a specific area that they saw the largest decline in male product purchases or has the company observed a general losing market share among men across the
board?
9. North Face provides product options for all seasons. Has the company seen an overall annual decline in the purchases by male consumers or would it be effective to center the research to one season that the brand sees the highest decline in purchases from their male customers?
10. Since the company specializes in outerwear spanning from coats, shirts, and footwear all the way to backpacks, tents, and sleeping bags would examining the relationship between specific regional locations and the demand for outwear from male customers be a topic the brand would like to be included in the research?