Organizational Behavior and Communication
Organizational Behavior and Communication
Christina Zeringue
COM 530
January 24, 2010 ISMAEL HAU-ROSA
Organizational Behavior and Communication The business world is filled with ideas and behaviors that are vital to the general success of a company. However, none may be more important to the success or failure of a business than communication. Communication is the complex simple idea of transferring and understanding meaning. In fact, Robbins and Judge exclaim that “no group can exist without communication,” (Robbins & Judge, 2007).
With the understanding of the basis of communication it is easily understood why communication is vital in all aspects of business success. However, the following will only address three main components of business function: a company’s culture and values, perception, and the use of conflict to improve communication.
Specific Organizational Culture and Values With stores on nearly every corner, Starbucks Coffee Company seems the place to be. Within one location, customers can purchase coffee and tea drinks, baked goods, breakfast sandwiches, coffee by the pound, music, internet service, etc. The list seems to go on and on. And with over 16,000 stores open by the end of 2009, it doesn’t seem to be stopping (Starbucks Corporation, 2009). Starbucks’ Mission Statement is “to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time,” (Starbucks Corporation, 2010). Starbucks strives to fulfill its mission by focusing on quality coffee, the exceptional treatment of its customers and positive standing within the communities surrounding its stores. Environmentally, the coffee company vows to be “committed to a role of environmental leadership in all facets of [its] business,” (Starbucks Corporation, 2010). These are the espoused values of the corporation. This is what Starbucks says it should and will do. And compared to its enacted values, Starbucks holds up.
Author
Christina Zeringue
COM 530
January 24, 2010 ISMAEL HAU-ROSA
Organizational Behavior and Communication The business world is filled with ideas and behaviors that are vital to the general success of a company. However, none may be more important to the success or failure of a business than communication. Communication is the complex simple idea of transferring and understanding meaning. In fact, Robbins and Judge exclaim that “no group can exist without communication,” (Robbins & Judge, 2007).
With the understanding of the basis of communication it is easily understood why communication is vital in all aspects of business success. However, the following will only address three main components of business function: a company’s culture and values, perception, and the use of conflict to improve communication.
Specific Organizational Culture and Values With stores on nearly every corner, Starbucks Coffee Company seems the place to be. Within one location, customers can purchase coffee and tea drinks, baked goods, breakfast sandwiches, coffee by the pound, music, internet service, etc. The list seems to go on and on. And with over 16,000 stores open by the end of 2009, it doesn’t seem to be stopping (Starbucks Corporation, 2009). Starbucks’ Mission Statement is “to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time,” (Starbucks Corporation, 2010). Starbucks strives to fulfill its mission by focusing on quality coffee, the exceptional treatment of its customers and positive standing within the communities surrounding its stores. Environmentally, the coffee company vows to be “committed to a role of environmental leadership in all facets of [its] business,” (Starbucks Corporation, 2010). These are the espoused values of the corporation. This is what Starbucks says it should and will do. And compared to its enacted values, Starbucks holds up.
Author
Cited: Beebee, S., & Masterson, J. (2006). Communicating in Small Groups: Principles and Practices (8th ed.). Boston, MA: Pearson. Brymer, G. (2008, August). The Vital Integrities Blog. Retrieved January 23, 2011, from AllSquare Blogspot: http://allsquareinc.blogspot.com/2008/08/then-and-now-starbucks-lives-its-values.html Ethisphere Magazine. (2010). 2010 Most Ethical Companies. Retrieved January 23, 2011, from Ethisphere: http://ethisphere.com/wme2010/ Robbins, S. P., & Judge, T. A. (2007). Organizational Behavior (12th ed.). Upper Saddle River, NJ: Pearson-Prentice Hall. Starbucks Corporation. (2009). Annual Fiscal Year Report. Starbucks Corporation. Starbucks Corporation. (2010). Mission Statement. Retrieved January 23, 2011, from Starbucks Coffee Company: http://www.starbucks.com/about-us/company-information/mission-statement