Project Management Case Study
Appendix C
Additional Running Cases
INTRODUCTION
These cases are provided here on the companion Web site as additions to the four running cases in Appendix C of the text. Each running case includes five partsinitiating, planning, executing, controlling, and closingwith scenario-based information and several tasks to complete under each part. Several of the tasks involve using templates provided in Appendix D and on this companion Web site. Table D-1 on page 595 of the text summarizes the templates by process group, chapter where used in the text, application software the templates were created in, and the filename of each template. Instructions on using these templates and completed samples are available in the text. Instructors can download the suggested solutions for these cases from the password-protected section of the book's homepage. Anyone can use these cases as long as they mention the source.
ADDITIONAL CASE 1: VIDEO GAME MARKET RESEARCH PROJECT
This case should be interesting to the video game enthusiast as well as anyone interested in marketing new products. It also involves business and personal ethics. The main purpose of this and other cases presented here, however, is to help you practice some of the project management skills you are developing as part of your course.
Part 1: Initiating
Scenario
An international marketing and distribution company is considering several new projects related to the video game industry. They already have several products and services related to the entertainment industry, such as movie and book clubs. The company mostly deals with adult customers and markets, but the VP of marketing, Lori, wants to investigate opportunities related to the growing video game market. After spending a small fortune on a new gaming system and video games for her son, she believes that parents usually pay for video games and want to be even more informed and involved in knowing what their children are playing. She also knows
Additional Running Cases
INTRODUCTION
These cases are provided here on the companion Web site as additions to the four running cases in Appendix C of the text. Each running case includes five partsinitiating, planning, executing, controlling, and closingwith scenario-based information and several tasks to complete under each part. Several of the tasks involve using templates provided in Appendix D and on this companion Web site. Table D-1 on page 595 of the text summarizes the templates by process group, chapter where used in the text, application software the templates were created in, and the filename of each template. Instructions on using these templates and completed samples are available in the text. Instructors can download the suggested solutions for these cases from the password-protected section of the book's homepage. Anyone can use these cases as long as they mention the source.
ADDITIONAL CASE 1: VIDEO GAME MARKET RESEARCH PROJECT
This case should be interesting to the video game enthusiast as well as anyone interested in marketing new products. It also involves business and personal ethics. The main purpose of this and other cases presented here, however, is to help you practice some of the project management skills you are developing as part of your course.
Part 1: Initiating
Scenario
An international marketing and distribution company is considering several new projects related to the video game industry. They already have several products and services related to the entertainment industry, such as movie and book clubs. The company mostly deals with adult customers and markets, but the VP of marketing, Lori, wants to investigate opportunities related to the growing video game market. After spending a small fortune on a new gaming system and video games for her son, she believes that parents usually pay for video games and want to be even more informed and involved in knowing what their children are playing. She also knows