Promote products and services
ASSESSMENT: BSBMKG413A – Promote Products and Services
Assessment Activity 1.
Consider this scenario. Eden Beauty the organisation you work for wants you to create an advertisement or plan a promotional activity for a new range of skin care products.
They have stipulated the following requirements
1. The ad or promo activity should focus on the organisations reputation for providing luxury products made from all natural ingredients.
2. The advertisement should be pale pink and black
3. You should share information about the ingredients
4. You need to show how their products are better than their competitors’ products
5. Promo activities should be carried out safely
Assessment Activity 2.
1. I will be using print media to promote the new car to be launched as I find this is a good way to target a large audience by putting ads in the paper, on posters, on the walls of bus stops, billboards, etc.
2. The Old Spice Man debuted in a 2010 Super Bowl ad, bringing humour, sex appeal, and intrigue to a brand that was all but forgotten. Five months later, he made marketing history by appearing in a series of 180 near real-time videos that not only got the attention of celebrities like Demi Moore and Ellen DeGeneres, but also helped Procter & Gamble amass over 40 million views on YouTube and enjoy a 107% increase in body wash sales within 30 days of the campaign launch.
3. The beer brand Budweiser has a long-term contract with the NFL that allows it to buy several slots of air time from the game's broadcaster each year at a steep discount. It runs several advertising campaigns throughout each game, one of which has traditionally featured the Budweiser Clydesdales. This has obviously been a very successful marketing campaign as Budweiser's parent company Anheuser-Busch has been the most successful advertiser in the annual Super Bowl Ad Meter survey organized by USA Today, winning the survey fourteen times in its 27-year history. I
Assessment Activity 3
1. Sports Car –
Assessment Activity 1.
Consider this scenario. Eden Beauty the organisation you work for wants you to create an advertisement or plan a promotional activity for a new range of skin care products.
They have stipulated the following requirements
1. The ad or promo activity should focus on the organisations reputation for providing luxury products made from all natural ingredients.
2. The advertisement should be pale pink and black
3. You should share information about the ingredients
4. You need to show how their products are better than their competitors’ products
5. Promo activities should be carried out safely
Assessment Activity 2.
1. I will be using print media to promote the new car to be launched as I find this is a good way to target a large audience by putting ads in the paper, on posters, on the walls of bus stops, billboards, etc.
2. The Old Spice Man debuted in a 2010 Super Bowl ad, bringing humour, sex appeal, and intrigue to a brand that was all but forgotten. Five months later, he made marketing history by appearing in a series of 180 near real-time videos that not only got the attention of celebrities like Demi Moore and Ellen DeGeneres, but also helped Procter & Gamble amass over 40 million views on YouTube and enjoy a 107% increase in body wash sales within 30 days of the campaign launch.
3. The beer brand Budweiser has a long-term contract with the NFL that allows it to buy several slots of air time from the game's broadcaster each year at a steep discount. It runs several advertising campaigns throughout each game, one of which has traditionally featured the Budweiser Clydesdales. This has obviously been a very successful marketing campaign as Budweiser's parent company Anheuser-Busch has been the most successful advertiser in the annual Super Bowl Ad Meter survey organized by USA Today, winning the survey fourteen times in its 27-year history. I
Assessment Activity 3
1. Sports Car –