Blythe Miller
HCA/210
April 10th, 2010
Cassandra Griffin
In today’s consumer market, people are not only looking for the best price for what want, but also the best quality for his or her dollar; health care is no different. The consumer is more educated and particular than ever when determining where they would entrust their health care needs. Word-of-mouth is no longer enough, so people are turning to research firms to help them make their final decision in finding quality care. Consumers are also looking for as many perks and additional services they can receive. Why go to a traditional hospital that only treats the immediate problem then sends a patient back home without aftercare information and support? Specialty, additional, and non-traditional services provided can set a facility apart from others, and provide a higher standard of quality care in specified areas that may appeal to a patients’ need.
How do health care facilities and staff improve upon existing services? Patient satisfaction surveys conducted by external research firms such as from DSS research (www.dssresearch.com) can help improve quality of patient experience from the entire facility experience down to specifics such including costs and treatment by staff. Results from research firms help consumers determine what facilities would best suite them with their current and future needs or those of a loved one they are responsible for.
Surveys are not only conducted by patients, but also physicians, and staff also. For example, 32.5% of the scoring for the top 10 ranking hospitals in the U.S.in 2009 is based on physician input (Comarow, 2009). Every patient or staff member who completes these quality surveys provides facility administrators the information they need to focus on the areas needing improvement. These results may lead to additional