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Republic Cell

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Republic Cell
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I. Problem Definition

Armin and his team had been working on the bid for Republic Cell for a month and has over 100 people working in different offices around the world to meet the “deadline” on Monday morning.

On Saturday at 10 am (48 hours before the deadline), he is instructed by his boss to withdraw from the tender.

Should he stay with the team and finish the bid anyway in case something comes up over the course of the day? Or should he accept the situation and tell everyone to go home and enjoy what is left of the week-end?

II. Criteria Criteria 1 - Armin’ situation & Armin’s team
How does Armin perceive his situation in the company as a result of the alternative chosen? More concretely, are his reputation and ability to generate new business going to be affected by the decision he makes? Will his team keep an equally proactive spirit?

Criteria 2 - Relationship with the direct boss and other Bosses (CMB)
How will the relationship with Hartmut Schur (Armin’s direct boss) be affected by each alternative? What is the impact of the alternatives on the relationships with the rest of the stakeholders inside the company, particularly with Johan Hobel (Harmut Schur’s boss) with whom Armin has a strong and longstanding relationship?

Criteria 3 - Impact for the Company HQ
What is the financial contribution of the project to the overall corporate results? Is the company making more or less money by choosing each one of the alternatives?

Criteria 4 - Impact on the Local Company (Latin America)
What is the contribution to the local company results? Will their revenues increase as a result of the project and how will this affect the local companies’ overall performance?

Criteria 5 - Chance to win the Bid
To rule out the risk of walking away with nothing, what is Armin’s view on winning the bid?

Criteria 6 - Market potential of the Latin American country and region
The company's market share in the region is

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