Research Proposal
Time scale
This research will take two months to be completed. Therefore the time schedule is mentioned using the following timeline.
Week one: bookings of hotels for the focus groups Hiring of cars
Week two: collection of data through projective techniques (sentence completion and word association) in Nairobi
Week three: carrying out of focus groups in city center and Westlands
Week four: carry out focus groups in South C and Embakasi
Week five: carry out of focus groups in Dagoretti
Week six: carry out focus groups in Eastleigh
Week seven: analyzing of data
Week eight: presentation of data
Budget Equpments | Cost | Transport | Ksh. 3500 | Stationery | Ksh. 2500 | Voice recorders | Ksh. 2000 | Administrative costs | Ksh. 3000 | Salaries and wages | Ksh. 30,000 | Snacks and refreshments | Ksh 3000 | Hotel bookings | Ksh. 8000 | Miscellaneous | Ksh. 2000 | Total | Ksh. 54,000 |
Executive summary
The main purpose of carrying out this research was to gain more insight of the users of Orbit and Big G chewing gums. This was done by first coming up with the background of the company whereby some insights were given as to why Wrigley’s should know and understand their customers. A problem statement was then formulated from the background. Research questions were then formulated from the objectives which were already given by the company. A research design was then used to demonstrate an understanding of the whole research. Data collection methods were then formulated according to the research techniques chosen. A method to analyze the data was then formulated where the data findings will be prepared for presentation to the management. The personnel involved, time scale and the budget were then highlighted.
This research will take two months to be completed. Therefore the time schedule is mentioned using the following timeline.
Week one: bookings of hotels for the focus groups Hiring of cars
Week two: collection of data through projective techniques (sentence completion and word association) in Nairobi
Week three: carrying out of focus groups in city center and Westlands
Week four: carry out focus groups in South C and Embakasi
Week five: carry out of focus groups in Dagoretti
Week six: carry out focus groups in Eastleigh
Week seven: analyzing of data
Week eight: presentation of data
Budget Equpments | Cost | Transport | Ksh. 3500 | Stationery | Ksh. 2500 | Voice recorders | Ksh. 2000 | Administrative costs | Ksh. 3000 | Salaries and wages | Ksh. 30,000 | Snacks and refreshments | Ksh 3000 | Hotel bookings | Ksh. 8000 | Miscellaneous | Ksh. 2000 | Total | Ksh. 54,000 |
Executive summary
The main purpose of carrying out this research was to gain more insight of the users of Orbit and Big G chewing gums. This was done by first coming up with the background of the company whereby some insights were given as to why Wrigley’s should know and understand their customers. A problem statement was then formulated from the background. Research questions were then formulated from the objectives which were already given by the company. A research design was then used to demonstrate an understanding of the whole research. Data collection methods were then formulated according to the research techniques chosen. A method to analyze the data was then formulated where the data findings will be prepared for presentation to the management. The personnel involved, time scale and the budget were then highlighted.