INTRODUCTION : Roots Industries India Ltd. is a leading manufacturer of HORNS in India and the 11th largest Horn Manufacturing Company in the world. Headquartered in Coimbatore - India, ROOTS has been a dominant player in the manufacture of Horns and other products like Castings and Industrial Cleaning Machines. Since its establishment in 1970, ROOTS has had a vision and commitment to produce and deliver quality products adhering to International Standards.
VISION
We will stand technologically ahead of others to deliver world-class innovative products useful to our customers. We will rather lose our business than our customers' satisfaction. It is our aim that the customer should get the best value for his money.
Every member of our company will have decent living standards. We care deeply for our families, for our environment and our society. We promise to pay back in full measure to the society by way of selfless and unstinted service.
MR. RAMASAMY, THE DRIVING FORCE BEHIND ROOTS' SUCCESS : In 1970, Mr. Ramasamy promoted M/s. American Auto Service, which was taken over in 1992 by Roots Industries Private Limited, a company promoted by Mr. Ramasamy. This company entered into technical collaboration with Robert Bosch, the world leaders in auto electrical to manufacture all the range of Bosch Horns. Mr. Ramasamy had a very inquisitive and innovative temperament. This led to his having many firsts in his distinguished career.
Mr. Ramasamy can very proudly claim that he is a self-made industrialist and in recognition of the same, he has been conferred theUdyog Shree Award in the year 1990. He has also been awarded the Udyog Rattan Award by the Institute of Economic Studies in the year 1991. He has been awarded Udyog Gaurav Awardby All India Organization of Entrepreneurship Confederation.
He has been awarded Udyog Patra Award by the Institute of Trade and Industrial Development Delhi in the year 1992 in recognition of