Service Management Event Planning
Elective Project Raluca Leustean Supervisor: Katrine Grud Jakob 15.03.2012 24,615 characters Table of Contents Introductory chapter 3 Problem statement 3 Subquestions: 3 Motivation 3 Interpretation 3 Research question 4 Methodology 4 Introduction 5 The experience realms 5 Entertainment 7 Educational 8 Escapist 9 Esthetic 9 The Flow Theory 10 Solutions 12 Conclusion 13 Sources 14
Introductory chapter Problem statement: “How can the seaways companies keep their customers, by using the experience economy?” Subquestions: 1. How are they actually keeping their customers engaged? 2. What kind of attractions they have in order to have the state of flow increased?
Motivation The purpose of this project is to analyze how the seaways company can keep their customers. We know that nowadays there are a lot of ways of transportation, that can be faster or slower, but the most important thing for the customer is the experience they decide to have when they go on board of a way of transportation. To get faster to a place, you can choose the plane, or the fast trains, which can take you to the point you want in hours. But to enjoy the trip that you wished for, an amazing cruise on a boat will make you experience the pleasure of being on sea, having extra activities that you cannot find on other ways of transportation. This is one
Introductory chapter Problem statement: “How can the seaways companies keep their customers, by using the experience economy?” Subquestions: 1. How are they actually keeping their customers engaged? 2. What kind of attractions they have in order to have the state of flow increased?
Motivation The purpose of this project is to analyze how the seaways company can keep their customers. We know that nowadays there are a lot of ways of transportation, that can be faster or slower, but the most important thing for the customer is the experience they decide to have when they go on board of a way of transportation. To get faster to a place, you can choose the plane, or the fast trains, which can take you to the point you want in hours. But to enjoy the trip that you wished for, an amazing cruise on a boat will make you experience the pleasure of being on sea, having extra activities that you cannot find on other ways of transportation. This is one