sparco paint

Company history Sika paint industries (Pvt) along with its brand name “sparco paint” were found by Malik Muhammad Javed Iqbal in 1988 on sole proprietorship concern. The company changed into private limited company in 2004 and still making progress. Sika is making major progress since that time and making the progress with generation of good customer relation and generating international customers for the product. The company is also done a good job in term of having good market share nationally and internationally. The company is making the major growth by the way of the incorporation technology in the process. The company is highly careful about the quality assurance of the product and ISO CERTIFIED in the 2008. Sika has its head office in Lahore and has five regional offices throughout the Pakistan.

Advertising theme
The adverting theme print media and adverting media is that to tell the customers about the product durability and color uniqueness by the way of showing that our color remains in its original position after a long time period.
SWOT ANALYSIS. SPARCO paints is the good organization in the paint industry of Pakistan. The organization also facing some threats and weaknesses in the current environment which we analyze by the follo0wing swot analysi
SPARCO PAINTS STRENGHTS WEAKNESSES
Strong company background
ISO Certified
Skilled labor
Wider range of product
Focused on health, safety, security and environment as the corporate social responsibility
Technological advancement
Specialized in the decorative paint etc.
Less coverage the far of Pakistan
Few no of dealers in Pakistan
Small promotion scale
Not wide range of the color scheme as compared to their competitors

Opportunities
Threats
Develop new product range
Launch a good promotional campaign
Increase coverage
Increase dealership in the country
Compete with the competitor with good pricing strategy
Large no competitors
Increase