strategic capabilities darden
Strategic Capabilities
In this part of the report the different capabilities of Darden will be explained and which of these capabilities lead to competitive rivalry. But first the different resources and competences will be discussed which will lead to the capabilities.
1) Resource;
A physical resource of Darden is;
There different restaurants, with this is meant the different buildings that Darden owns with the different kind of restaurants.
1) Competence;
The competence that Darden has is;
To make different kind of dishes.
1) Capability
When the above mentioned resource ad competence are linked then the following capability emerges;
Flexible to make different dishes for different markets.
Darden has 8 different brands. Each brand standing for its own kind of food like; Italian of seafood. This means that Darden offers all kinds of food to the consumers.
After applying the VRIN model to this capability the conclusion is;
V-> This capability is a value for the consumers due to the fact that Darden gives them the opportunity to choice between different restaurants. This capability allows Darden to be profitable in the market.
R-> Different brands plus products are included in one chain. Unfortunately for Darden is capability is not Rare, different competitors have the same kind of capability. ( for example Laundry’s, DineEquity)
I-> This capability is possible to imitate, but this will take some time and the right amount of financial resources.
N-> This capability is possible to substitute by another company. For example Yum Restaurants, they have also different dishes for different markets with their Taco bell, KFC and Pizza Hut.
Conclusion Capability 1);
The above mentioned capability is not one that is unique and that is not difficult to imitate, but however it is still a strength for Darden due to the fact it gives Darden a great brand image, and it gives it an advantage compared to their smaller competitors who do not have this
In this part of the report the different capabilities of Darden will be explained and which of these capabilities lead to competitive rivalry. But first the different resources and competences will be discussed which will lead to the capabilities.
1) Resource;
A physical resource of Darden is;
There different restaurants, with this is meant the different buildings that Darden owns with the different kind of restaurants.
1) Competence;
The competence that Darden has is;
To make different kind of dishes.
1) Capability
When the above mentioned resource ad competence are linked then the following capability emerges;
Flexible to make different dishes for different markets.
Darden has 8 different brands. Each brand standing for its own kind of food like; Italian of seafood. This means that Darden offers all kinds of food to the consumers.
After applying the VRIN model to this capability the conclusion is;
V-> This capability is a value for the consumers due to the fact that Darden gives them the opportunity to choice between different restaurants. This capability allows Darden to be profitable in the market.
R-> Different brands plus products are included in one chain. Unfortunately for Darden is capability is not Rare, different competitors have the same kind of capability. ( for example Laundry’s, DineEquity)
I-> This capability is possible to imitate, but this will take some time and the right amount of financial resources.
N-> This capability is possible to substitute by another company. For example Yum Restaurants, they have also different dishes for different markets with their Taco bell, KFC and Pizza Hut.
Conclusion Capability 1);
The above mentioned capability is not one that is unique and that is not difficult to imitate, but however it is still a strength for Darden due to the fact it gives Darden a great brand image, and it gives it an advantage compared to their smaller competitors who do not have this