Swot Analysis
ADVANCED DIPLOMA IN BUSINESS ADMINISTRATION
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PRINCIPLE OF MANAGEMENT
ASSIGNMENT NO.1
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The Report To Management Of Nissan
TABLE OF CONTENT | Executive Summary | Page 3 | Introduction | Page 4 | Strength | Page 5 – 6 | Weakness | Page 7 – 8 | Opportunity | Page 9 – 10 | Threat | Page 10 – 12 | New Products | Page 12 – 13 | Conclusion | Page 14 | Recommendations | Page 15 - | References | | | |
EXECUTIVE SUMMARY
In the first page, SWOT analysis of Nissan will be explained more clearly. Strengths including strong financial performance, innovative culture, growing brand reputation, incentive from US market, and good service. Weaknesses including product recalls, Renault, increase time to market, and focus on cost. Opportunities including environment friendly vehicles, strategic partnerships, and increasing fuel price. And threats including China slump, sell fall in Japan, economic slump, natural disaster, competition, and appreciating yen exchange rate. The SWOT analysis will show the reality of the company. In the conclusion. According to the SWOT analysis, the report has used to be show off what the company has and has not. Final thing is recommendation. The part including weaknesses of a product of Nissan – LEAF and what Nissan should do to fix and improve the product to make it more and more better, obstacles of Nissan in China and how they can get over the obstacles, buy or build factory in ASEAN to make the market of Nissan in ASEAN more better, join venture with a company in India to create and produce products which good for Nissan’s consumer in India.
INTRODUCTION
The report will introduce about Nissan Motor Co., Ltd – Japanese automobile manufacturing company that is the one of largest companies in the automotive industry. The report including the background information of Nissan, their SWOT analysis – strengths, weaknesses, opportunities, and threats.
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PRINCIPLE OF MANAGEMENT
ASSIGNMENT NO.1
_________________________________
The Report To Management Of Nissan
TABLE OF CONTENT | Executive Summary | Page 3 | Introduction | Page 4 | Strength | Page 5 – 6 | Weakness | Page 7 – 8 | Opportunity | Page 9 – 10 | Threat | Page 10 – 12 | New Products | Page 12 – 13 | Conclusion | Page 14 | Recommendations | Page 15 - | References | | | |
EXECUTIVE SUMMARY
In the first page, SWOT analysis of Nissan will be explained more clearly. Strengths including strong financial performance, innovative culture, growing brand reputation, incentive from US market, and good service. Weaknesses including product recalls, Renault, increase time to market, and focus on cost. Opportunities including environment friendly vehicles, strategic partnerships, and increasing fuel price. And threats including China slump, sell fall in Japan, economic slump, natural disaster, competition, and appreciating yen exchange rate. The SWOT analysis will show the reality of the company. In the conclusion. According to the SWOT analysis, the report has used to be show off what the company has and has not. Final thing is recommendation. The part including weaknesses of a product of Nissan – LEAF and what Nissan should do to fix and improve the product to make it more and more better, obstacles of Nissan in China and how they can get over the obstacles, buy or build factory in ASEAN to make the market of Nissan in ASEAN more better, join venture with a company in India to create and produce products which good for Nissan’s consumer in India.
INTRODUCTION
The report will introduce about Nissan Motor Co., Ltd – Japanese automobile manufacturing company that is the one of largest companies in the automotive industry. The report including the background information of Nissan, their SWOT analysis – strengths, weaknesses, opportunities, and threats.
References: Ma.J and Hagiwara.Y, Nissan Posts Slowest Profit Growth Among Japanese Automakers (1), 2013, http://www.businessweek.com/news/2013-05-10/nissan-reports-slowest-profit-growth-among-japanese-automakers Nissan Global (2013). Corporate Information. Available at: http://www.nissan-global.com/EN/COMPANY/ Nissan Release All – Nissan DAYZ (2013) http://www.nissan-global.com/EN/NEWS/2013/_STORY/130606-01-e.html Strom.S, In Renault-Nissan Deal, Big Risks and Big Opportunities, 1999, http://www.nytimes.com/1999/03/28/world/in-renault-nissan-deal-big-risks-and-big-opportunities.html Appendix Financial Highlight