SWOT Analysis - Wilson Family Peach Farm
SWOT Analysis
Established by Dr. Jared Wilson and his wife Susan Wilson, the Wilson Family Peach Farm is situated on 80 acres of land located northwest of Gainsville, Georgia and once operational will produce seven varieties of peaches and nectarines to provide a retirement occupation and supplemental income for the owners, Mr. and Mrs. Wilson (Peach and Apricot Farm Business Plan. 2004). Dr. Jared Wilson has a well-established network within the state of Georgia and Mrs. Susan Wilson has a longstanding relationship with the American Nutritional Educator Society of America both of which will allow connections to suppliers and distributors for their product. In order to evaluate the business potential of Dr. and Mrs. Wilson’s new venture it is important to compile a comprehensive and exhaustive look at the external and internal threats and resources through a SWOT analysis (Jones, 2007).
Strengths
Opportunities
Experienced leaders:
Dr. Jared Wilson is an established horticulturist with 46 years of experience with soil, fruit research and extensive focus on producing quality and maturity standards for stone and citrus produce which will be the primary product of Wilson Farms.
Mrs. Susan Wilson holds a Master’s degree in nutrition from the University of Georgia.
Physical Resources:
The proposed location of the farm is in an area that receives plenty of sunlight, has excellent drainage and optimum soil pH which makes it one of the best areas in Georgia for growing peaches and other stone fruits.
Small Leadership Team:
The partnership between Dr. and Mrs. Wilson means that any adaptations that may need to be considered as the business evolves can be addressed quickly and decisively without waiting on a quarterly board meeting.
New Products:
With Mrs. Wilson’s strong background in nutrition, Wilson Farms could develop canned goods, peach based salsas and other fruit by products to help carry the business through the off season.
High Quality Product:
Dr.
Established by Dr. Jared Wilson and his wife Susan Wilson, the Wilson Family Peach Farm is situated on 80 acres of land located northwest of Gainsville, Georgia and once operational will produce seven varieties of peaches and nectarines to provide a retirement occupation and supplemental income for the owners, Mr. and Mrs. Wilson (Peach and Apricot Farm Business Plan. 2004). Dr. Jared Wilson has a well-established network within the state of Georgia and Mrs. Susan Wilson has a longstanding relationship with the American Nutritional Educator Society of America both of which will allow connections to suppliers and distributors for their product. In order to evaluate the business potential of Dr. and Mrs. Wilson’s new venture it is important to compile a comprehensive and exhaustive look at the external and internal threats and resources through a SWOT analysis (Jones, 2007).
Strengths
Opportunities
Experienced leaders:
Dr. Jared Wilson is an established horticulturist with 46 years of experience with soil, fruit research and extensive focus on producing quality and maturity standards for stone and citrus produce which will be the primary product of Wilson Farms.
Mrs. Susan Wilson holds a Master’s degree in nutrition from the University of Georgia.
Physical Resources:
The proposed location of the farm is in an area that receives plenty of sunlight, has excellent drainage and optimum soil pH which makes it one of the best areas in Georgia for growing peaches and other stone fruits.
Small Leadership Team:
The partnership between Dr. and Mrs. Wilson means that any adaptations that may need to be considered as the business evolves can be addressed quickly and decisively without waiting on a quarterly board meeting.
New Products:
With Mrs. Wilson’s strong background in nutrition, Wilson Farms could develop canned goods, peach based salsas and other fruit by products to help carry the business through the off season.
High Quality Product:
Dr.
References: Jones, G. R. (2007). Introduction to business: How companies create value for people. New York, NY: McGraw-Hill/Irwin. Retrieved from University of Phoenix, BUS210 – Foundations of Business course website. Peach and Apricot Farm Business Plan. (2004, January 1). Peach and Apricot Farm Business Plan. Retrieved , from http://www.bplans.com/peach_and_apricot_farm_business_plan/executive_summary_fc.php