The Devil Vacuum Ad Analysis
Brittany Ammons
Professor Brown
English 1301. WS5
November 10, 2014
Devil Versus The Devil
People world-wide are always looking for ways to keep their surrounding environment clean. What better way, than with a vacuum? In order to keep a clean floor, a good quality vacuum will be needed to accomplish that task. Two different ads were viewed on Dirt Devil Vacuums. One ad was based out of Germany , while the second ad was based out of the United Kingdom. The advertisement from Germany is much more effective. The video attracts the audience through its emotional grab, persuasive use of authority, and complex reasoning.
The first ad viewed was the ad based out of Germany, titled as, “Dirt Devil-The Exorcist.” This ad was promoted through video, …show more content…
which can be found on the “YouTube” website. Displayed in the video is one of Dirt Devil products, called the “Centrino Cleancontrol.” The video was first uploaded on April 29, 2011. Since then, 3,591,079 views have been recorded on the video. From this ad based, the Dirt Devil Corporation has made $48,000,000. The second ad viewed, “Dirt Devil Vacuum Advert” was also promoted by video, based out of the United Kingdom. They specifically display the Dirt Devil, “2000W” in this video. This video was first uploaded on YouTube on December 7, 2010. Which currently has 152,070 views on the video. No notation has been made as to how much money the Dirt Devil Corporation received from the makes of this video.
Many reasons exist as to why the ad from Germany is much more effective than the ad from the U.K.
Factual superiority of the German video lies within the audience views, and overwhelming amount of money made from those views alone. The German ad grabs the internet viewers’ attention right away, with the title “Dirt Devil-The Exorcist.” In contrast, the ad from the U.K., “Dirt Devil Vacuum Advert,” was not nearly as interesting as the ad from Germany. The title “Dirt Devil Vacuum Advert” doesn’t grab the viewers’ attention at all, and is completely boring. The ad from Germany starts out in suspense with surroundings of a gloomy, dark house. Darkness always sets a scary mood for the environment. This event will definitely leave viewers wondering what could possibly happen next. Stepping through the house are people who appear to be a mother and a priest. Ear opening orchestra music plays in the background, as the mother and Priest edge toward a bedroom door in almost complete darkness. This music keeps viewers looking, as well as the events occurring in the video. The U.K. ad starts off with two older gentlemen sitting at a table with drinks in front of them. The scenery is rather vintage, just not very eye-appealing. Not to mention the music that plays through the video does not hold the viewers’ attention. The man on the left works on a word search, as the man to the right just sits next to him. At this point the viewer will lose interest waiting for what will happen …show more content…
next, if anything at all.
Referring to the German ad, the priest reaches for the door knob as piercing screams fill the bedroom. Mixed emotions of fear and pain overwhelm the viewer. When the priest places his hand on the door knob, the screams stop completely. Should he even open the door at all? With the sound of a “click” from turning the door knob, the door opens very slowly. Climax then reaches its peak. The priest stares ahead to a night stand with a lamp, and a Bible that lies on top. Pages of the Bible start turning wildly by themselves. Not long after the pages stop turning, the priest hears small screams coming from up above him. Then he looks up, with his mouth wide-open. He sees a girl in a nightgown being slung back and forth across the ceiling. She continues to scream while she goes from one side of the ceiling to the other. Amazement overwhelms the viewer, who realizes the girl is going to have a hard time getting down from that ceiling. Looking back to the U.K. ad, the man on the left continues to do his word search. It appears that he has a wig on, because very suddenly the man’s hair becomes suctioned to the ceiling. There really is no build up to the climax of this video. This is the only event from the ad that catches the viewers’ attention. The wig continuously slides back and forth on the ceiling. Quite a gesturing and humorous scene.
Going back to the Germany video, the camera then focuses in on the apartment above, where an older lady is using a Dirt Devil vacuum.
As the lady in the above apartment vacuums, the girl moves back and forth every time the vacuum moves. The video clearly presents that the vacuum is a two piece, which some customers like to know before they invest in a vacuum. This ad reveals that the girl was being suctioned to the ceiling by the powerful vacuum. Viewers will be just as astonished as the priest in the video. The main interpretation received from this ad is that the Dirt Devil Vacuum is of such good quality that it should actually be feared. Most importantly the video shows that the vacuum suctions very well. If the vacuum can suction a girl to the ceiling, it can basically clean up anything. Not that the vacuum actually does that. The point is that the vacuum is very powerful and efficient in performing the job. Looking to the video that presents the U.K. ad, the camera shows an upstairs view of a lady vacuuming, causing the man’s wig to suction to the ceiling. The video did a fantastic job by presenting the vacuum as the one piece that it is. When the vacuum stops, the wig drops and lands on the other guy’s head, making a “thump” noise. The man on the left looks up to the other guy’s head to see his own wig. The ad was too short and does not grab the viewers’ attention intensively, as the German ad does. This ad does present that the vacuum will clean up the floor, but
could have done in a more appeasable form. There could have been better use of music, and just better incorporated scenes altogether.
The ad from Germany is much more effective on the viewers than the ad from United Kingdom. To begin with, the ad uses a more selective choice of music. The ad conveys the key message of the video much clearer and intensively grabs the viewers’ attention more than the ad from United Kingdom. It is simply intriguing how the Germany ad touches the viewers’ emotion. The ad shows reasoning, and persuasively shows the viewer why the vacuum is so amazing. If viewers’ had to purchase a vacuum after viewing the two videos, they would solely purchase the vacuum in the German ad. Simply for the fact that the product was presented ten times better. Not that the ad from the U.K. wasn’t effective, just not as effective. The tangible appeal of the U.K. video did involve cleverness, which deserves credit. Humor was also incorporated to make the audience laugh. Overall, the German video is longer and sustains the viewers’ attention throughout the entire video. U.K. video did lack length entirely. In all reality everyone would choose to have a vacuum that could suction a girl to the ceiling, compared to having a vacuum that suctions a wig to the ceiling. Obviously the “Centrino Cleancontrol” presented in the German ad is ten times more powerful than the “2000w” presented in the U.K. video. The German ad wins in every aspect. Don’t waste money on a “2000W” vacuum when the “Centrino Cleancontrol” can be purchased instead.
Works Cited
Dirt Devil. “Dirt Devil Vacuum Advert. “ YouTube, 7 December 2010. Web. 23 October 2014.
Hergenröther, Christian. “Dirt Devil-The Exorcist.” YouTube, 29 April 2011. Web. 23 October 2014.
Funky. “Dirt Devil 2000w bagless upright.” BHS.CO.UK, 7 February 2012. Web. 24 October 2014.
Professor Brown
English 1301. WS5
November 10, 2014
Devil Versus The Devil
People world-wide are always looking for ways to keep their surrounding environment clean. What better way, than with a vacuum? In order to keep a clean floor, a good quality vacuum will be needed to accomplish that task. Two different ads were viewed on Dirt Devil Vacuums. One ad was based out of Germany , while the second ad was based out of the United Kingdom. The advertisement from Germany is much more effective. The video attracts the audience through its emotional grab, persuasive use of authority, and complex reasoning.
The first ad viewed was the ad based out of Germany, titled as, “Dirt Devil-The Exorcist.” This ad was promoted through video, …show more content…
which can be found on the “YouTube” website. Displayed in the video is one of Dirt Devil products, called the “Centrino Cleancontrol.” The video was first uploaded on April 29, 2011. Since then, 3,591,079 views have been recorded on the video. From this ad based, the Dirt Devil Corporation has made $48,000,000. The second ad viewed, “Dirt Devil Vacuum Advert” was also promoted by video, based out of the United Kingdom. They specifically display the Dirt Devil, “2000W” in this video. This video was first uploaded on YouTube on December 7, 2010. Which currently has 152,070 views on the video. No notation has been made as to how much money the Dirt Devil Corporation received from the makes of this video.
Many reasons exist as to why the ad from Germany is much more effective than the ad from the U.K.
Factual superiority of the German video lies within the audience views, and overwhelming amount of money made from those views alone. The German ad grabs the internet viewers’ attention right away, with the title “Dirt Devil-The Exorcist.” In contrast, the ad from the U.K., “Dirt Devil Vacuum Advert,” was not nearly as interesting as the ad from Germany. The title “Dirt Devil Vacuum Advert” doesn’t grab the viewers’ attention at all, and is completely boring. The ad from Germany starts out in suspense with surroundings of a gloomy, dark house. Darkness always sets a scary mood for the environment. This event will definitely leave viewers wondering what could possibly happen next. Stepping through the house are people who appear to be a mother and a priest. Ear opening orchestra music plays in the background, as the mother and Priest edge toward a bedroom door in almost complete darkness. This music keeps viewers looking, as well as the events occurring in the video. The U.K. ad starts off with two older gentlemen sitting at a table with drinks in front of them. The scenery is rather vintage, just not very eye-appealing. Not to mention the music that plays through the video does not hold the viewers’ attention. The man on the left works on a word search, as the man to the right just sits next to him. At this point the viewer will lose interest waiting for what will happen …show more content…
next, if anything at all.
Referring to the German ad, the priest reaches for the door knob as piercing screams fill the bedroom. Mixed emotions of fear and pain overwhelm the viewer. When the priest places his hand on the door knob, the screams stop completely. Should he even open the door at all? With the sound of a “click” from turning the door knob, the door opens very slowly. Climax then reaches its peak. The priest stares ahead to a night stand with a lamp, and a Bible that lies on top. Pages of the Bible start turning wildly by themselves. Not long after the pages stop turning, the priest hears small screams coming from up above him. Then he looks up, with his mouth wide-open. He sees a girl in a nightgown being slung back and forth across the ceiling. She continues to scream while she goes from one side of the ceiling to the other. Amazement overwhelms the viewer, who realizes the girl is going to have a hard time getting down from that ceiling. Looking back to the U.K. ad, the man on the left continues to do his word search. It appears that he has a wig on, because very suddenly the man’s hair becomes suctioned to the ceiling. There really is no build up to the climax of this video. This is the only event from the ad that catches the viewers’ attention. The wig continuously slides back and forth on the ceiling. Quite a gesturing and humorous scene.
Going back to the Germany video, the camera then focuses in on the apartment above, where an older lady is using a Dirt Devil vacuum.
As the lady in the above apartment vacuums, the girl moves back and forth every time the vacuum moves. The video clearly presents that the vacuum is a two piece, which some customers like to know before they invest in a vacuum. This ad reveals that the girl was being suctioned to the ceiling by the powerful vacuum. Viewers will be just as astonished as the priest in the video. The main interpretation received from this ad is that the Dirt Devil Vacuum is of such good quality that it should actually be feared. Most importantly the video shows that the vacuum suctions very well. If the vacuum can suction a girl to the ceiling, it can basically clean up anything. Not that the vacuum actually does that. The point is that the vacuum is very powerful and efficient in performing the job. Looking to the video that presents the U.K. ad, the camera shows an upstairs view of a lady vacuuming, causing the man’s wig to suction to the ceiling. The video did a fantastic job by presenting the vacuum as the one piece that it is. When the vacuum stops, the wig drops and lands on the other guy’s head, making a “thump” noise. The man on the left looks up to the other guy’s head to see his own wig. The ad was too short and does not grab the viewers’ attention intensively, as the German ad does. This ad does present that the vacuum will clean up the floor, but
could have done in a more appeasable form. There could have been better use of music, and just better incorporated scenes altogether.
The ad from Germany is much more effective on the viewers than the ad from United Kingdom. To begin with, the ad uses a more selective choice of music. The ad conveys the key message of the video much clearer and intensively grabs the viewers’ attention more than the ad from United Kingdom. It is simply intriguing how the Germany ad touches the viewers’ emotion. The ad shows reasoning, and persuasively shows the viewer why the vacuum is so amazing. If viewers’ had to purchase a vacuum after viewing the two videos, they would solely purchase the vacuum in the German ad. Simply for the fact that the product was presented ten times better. Not that the ad from the U.K. wasn’t effective, just not as effective. The tangible appeal of the U.K. video did involve cleverness, which deserves credit. Humor was also incorporated to make the audience laugh. Overall, the German video is longer and sustains the viewers’ attention throughout the entire video. U.K. video did lack length entirely. In all reality everyone would choose to have a vacuum that could suction a girl to the ceiling, compared to having a vacuum that suctions a wig to the ceiling. Obviously the “Centrino Cleancontrol” presented in the German ad is ten times more powerful than the “2000w” presented in the U.K. video. The German ad wins in every aspect. Don’t waste money on a “2000W” vacuum when the “Centrino Cleancontrol” can be purchased instead.
Works Cited
Dirt Devil. “Dirt Devil Vacuum Advert. “ YouTube, 7 December 2010. Web. 23 October 2014.
Hergenröther, Christian. “Dirt Devil-The Exorcist.” YouTube, 29 April 2011. Web. 23 October 2014.
Funky. “Dirt Devil 2000w bagless upright.” BHS.CO.UK, 7 February 2012. Web. 24 October 2014.