The Impact of the Marketing in Today’s Society

Barbara Michel (2009) said that “marketing today permeates every facet of our daily lives” (Michel, 2009). Also she expressed that “developing a marketing mindset is one of the keys to success”. This teaches us that marketing has been part of every citizen’s life. In one way or another, marketing is essential to every company and individual since it helps achieve success. In other words marketing has been widely used and it cannot be disregarded. For instance, in the business industry, we see that marketing has been employed to persuade people to buy their products. If we talk about nonprofit organizations, we can find that they also use marketing as a tool to help them complete their goal of donations. We also found the marketing in politics. In this area we find that the politics use the marketing tools to motivate or convince citizens of the country or region to vote for the candidate of their political party.
According to Jremache (2010) the “marketing is a social and managerial process by which different individuals and groups obtain what they need and want, creating, offering and exchanging products of value to others” (Jremache, 2010). In our life we find this description on almost everything that we do. Consumers and businesses will exchange any merchandise that they want or need for money. We also found the example of this description when a person is looking for a job, this person needs to cover his/her needs with money, but to get the money they will need to work first. This person changed his/her services for money they will be payed at the end of the journey.
Money is an asset that we need to cover all the material needs in life, but not all is needed to live. There are many groups who exchange their knowledge; on this situations money is not involved. This people exchange anecdotes and stories of their life with which help others.

We also found the marketing in simple things in life, as in giving orders to someone. To persuade someone to do