The Last Gum Wrapper Advertising

The couple in the advertisement is the source of credibility for Extra. Even though they are actors, it doesn’t appear that they are faking their love based on the genuine smiles they share back and forth throughout the ad. No talking between the couple happens, just actions. In the commercial the actions speak enough to prove their affection. This sincerity makes the audience believe that the couples’ love is real and it could happen to anyone. The couple is naïve and vulnerable to love which makes it that much more personal. In the end of the commercial, all the wrappers that the boy had drawn are framed and hung on the wall. The last gum wrapper portrays a proposal. In this scene, the music in the background sings, “Take my hand,
take my whole life too.” Because there is no talking exchanged, the music narrates most of the story and provides an effective aspect to the commercial.