Thorntons Strategic Analysis
Introduction
Thorntons is the largest, independent chocolate and confectionery company in the United Kingdom, founded by Joseph William Thornton, in Sheffield. It is a public company with both retail and manufacturing business. The company grew up from a cabin shop in 1911 over the years. His intention was to offer the best sweet shop in the town and later on after hundred years now it is the best and largest chocolate company in U.K. Today , the company is based in Derbyshire ,with 4000employers and 378 of its own shops and cafes with a further 222 franchises and making a turnover of £208 million[from peter thornton: My life in a family business; Chap #1].
Thorntons is vertically integrated company and believe in Product Differentiation. The basic activity of the comapny is manufacturing, retailing and distribution of quality confectionery products and other sweet foods. Branded products of Thorntons are Continental, Diabetics, Thornton 's Special Toffee, Eden by Thornton, Thornton Classics, Origins and Dessert Gallery . Vast range of products include Celebration Cake and Bakery, Chilled Desserts, Ice Cream, Luxury Biscuits, Christmas puddings and Toffee Cream Liqueur. Also they do party favours, corporate gifts, seasonal cards, gift ideas and flower arrangements.
Macro Environmental factors and Competitive Strategies Adopted By Thorntons
To analyse the macro-environment of Thorntons, we have to consider the macroeconomic factors which affect a business in different ways along with the improved industry structure to over come the issues and to meet the competencies of market in order to fulfil requirements of staying as the largest confectioner U.K.
Political
Infltion and Tax Rates Tax rates are increased over the year which really affect business . Company also paid a one-off deffered Tax charge of 2 million GBP or25.1 % of PBT as it is applicable by abiding the finance act 2008 The inflation in GBP has great impact on the organisational
Thorntons is the largest, independent chocolate and confectionery company in the United Kingdom, founded by Joseph William Thornton, in Sheffield. It is a public company with both retail and manufacturing business. The company grew up from a cabin shop in 1911 over the years. His intention was to offer the best sweet shop in the town and later on after hundred years now it is the best and largest chocolate company in U.K. Today , the company is based in Derbyshire ,with 4000employers and 378 of its own shops and cafes with a further 222 franchises and making a turnover of £208 million[from peter thornton: My life in a family business; Chap #1].
Thorntons is vertically integrated company and believe in Product Differentiation. The basic activity of the comapny is manufacturing, retailing and distribution of quality confectionery products and other sweet foods. Branded products of Thorntons are Continental, Diabetics, Thornton 's Special Toffee, Eden by Thornton, Thornton Classics, Origins and Dessert Gallery . Vast range of products include Celebration Cake and Bakery, Chilled Desserts, Ice Cream, Luxury Biscuits, Christmas puddings and Toffee Cream Liqueur. Also they do party favours, corporate gifts, seasonal cards, gift ideas and flower arrangements.
Macro Environmental factors and Competitive Strategies Adopted By Thorntons
To analyse the macro-environment of Thorntons, we have to consider the macroeconomic factors which affect a business in different ways along with the improved industry structure to over come the issues and to meet the competencies of market in order to fulfil requirements of staying as the largest confectioner U.K.
Political
Infltion and Tax Rates Tax rates are increased over the year which really affect business . Company also paid a one-off deffered Tax charge of 2 million GBP or25.1 % of PBT as it is applicable by abiding the finance act 2008 The inflation in GBP has great impact on the organisational