Trader Joe's Internalization
-------------------------------------------------
Trader Joe’s
I] About Trader Joe’s A] Trader Joe’s history
Trader Joe’s is a chain of grocery stores first opened in 1967 in California, United States. Trader Joe's was founded by a man named Joe Coulombe and has been owned since 1979 by the Albrecht family, a German family who also owns the ALDI discounts food stores. Trader Joe’s has currently 367 stores within the United States with locations in over 20 states. Trader Joe's stores offer a wide, diverse and ever-changing range of organic products, 98% of them being food but also wine and exotic products. Some of their range of products includes essential groceries (bread, dairy and cereal), pastas, seafood and meatless foods, baked items, frozen meals, chips and other snacks, coffee and tea, nuts, cheeses, vitamins, candies, pet food, wine and beer, and fresh produce.
Trader Joe's is named after its founder, Joe Coulombe and began in 1958 in the Los Angeles area as "Pronto Market" convenience stores. The original Pronto Markets were very similar to 7-Eleven stores, with a raging competition between the two stores going on. The first store named "Trader Joe's" opened its doors in 1967 in Pasadena, California. In response to the competition from 7-Eleven, the chain differentiated its stores' offerings and doubled the floor space the same year. With the appointment of the new CEO, John Shields, in the late 80’s the company started to expand to Arizona and the Pacific Northwest before opening its first stores on the East Coast in 1996. By multiplying its stores number at the end of the 90’s, Trader Joe’s has increased its profits by ten times. For 2009, its total sales for 2009 were estimated to be around $8 billion. The company also almost doubled its surface from 8,000 to 12,000 square feet, which was about more than double the size of some of the original Trader Joe's stores. . Despite the relative small size of its stores (compared to other giant US
Trader Joe’s
I] About Trader Joe’s A] Trader Joe’s history
Trader Joe’s is a chain of grocery stores first opened in 1967 in California, United States. Trader Joe's was founded by a man named Joe Coulombe and has been owned since 1979 by the Albrecht family, a German family who also owns the ALDI discounts food stores. Trader Joe’s has currently 367 stores within the United States with locations in over 20 states. Trader Joe's stores offer a wide, diverse and ever-changing range of organic products, 98% of them being food but also wine and exotic products. Some of their range of products includes essential groceries (bread, dairy and cereal), pastas, seafood and meatless foods, baked items, frozen meals, chips and other snacks, coffee and tea, nuts, cheeses, vitamins, candies, pet food, wine and beer, and fresh produce.
Trader Joe's is named after its founder, Joe Coulombe and began in 1958 in the Los Angeles area as "Pronto Market" convenience stores. The original Pronto Markets were very similar to 7-Eleven stores, with a raging competition between the two stores going on. The first store named "Trader Joe's" opened its doors in 1967 in Pasadena, California. In response to the competition from 7-Eleven, the chain differentiated its stores' offerings and doubled the floor space the same year. With the appointment of the new CEO, John Shields, in the late 80’s the company started to expand to Arizona and the Pacific Northwest before opening its first stores on the East Coast in 1996. By multiplying its stores number at the end of the 90’s, Trader Joe’s has increased its profits by ten times. For 2009, its total sales for 2009 were estimated to be around $8 billion. The company also almost doubled its surface from 8,000 to 12,000 square feet, which was about more than double the size of some of the original Trader Joe's stores. . Despite the relative small size of its stores (compared to other giant US