Visual Rhetoric In Advertising

Visual rhetoric, in the past, was used to spark an emotion about a particular crisis that was occurring during the time the ad was made. While this still happens today, it is more on a digital basis. Today we are more sensitive; we get offended way to easy. This was obviously not the case back when propaganda was in its prime back in during World War Two. An appeal to the audience sense of emotion is crucial in these forms of propaganda. For Example, in the “Wanted! For murder” poster was intended for a thick-skinned audience. The message of warning civilians not to spread information on troop movement is quite simple. However, it is portrayed in a scary way, bringing up to instance of murder. By making 1940’s Americans look at the topic as