Why Selling T-Shirt Online Can Be A Curse Case Study
Why Selling T-shirts Online Can be a Gift or a Curse
For decades, t-shirts have been the wardrobe staple for casual style. Universally embraced by men and women, of all ages and walks of life.
The birth of this booming online-shirt industry was the result of a perfect storm:
- Creatives saw t-shirts an ideal blank canvas
- Consumers were keen as ever to express their individuality
- Budding online entrepreneurs saw potential for online brands
- Emergence of online t-shirt selling platforms
This business model became very attractive newcomers and business veterans alike. It’s low investment, low risk and the potential for huge profits.
On the other hand, everyone wanted in on the action. With the rise of competition, it has become …show more content…
The barrier to entry is low so it's a great place to start making money online.
1. Low Financial Investment
Gone are the days where t-shirt selling meant investing in large inventories, equipment and dealing with shipping yourself.
Profitable business can be built and run with hardly any investment on platforms such as TeeSpring and Teechip. They will take of manufacturing, order processing and shipping without any selling costs upfront.
A certain level of advertising can be had for free, then exposure can be further boosted on low budgets through social media. Otherwise, local communities can even be used to kick start sales.
Since there are no upfront financial risks for sellers, sales fees will cut into your profits. However, you are always free to scale your business as high as you can.
2. No Specialist Skills Required
Whether it's your first or fifth online business, online t-shirt selling platforms are easy to get to grips with. You don't necessarily need qualifications, special skills or paid courses to start to making money through these …show more content…
Testing new ideas can be performed quickly and with very little risk.
Why Selling T-shirts Online Can be a Curse
The emergence of t-shirt selling platforms, tools, and drop-shipping services is truly a gift and a curse. It's incredibly easy to design, print and sell t-shirts online, so the competition has grown exponentially.
1. It Can Be Difficult to Break In
The biggest obstacle faced by newcomers is standing out from the sea of competition. To be successful in this industry you've got to be inventive with design and branding.
The market is rife with both new blood and veterans, all fighting for a share of the market. Building a brand that stands out and catches the attention of shoppers is a must.
2. Get Used to Slim Profit Margins (per t-shirt)
With minimal investment and risk on your part, you need to accept these lower profit margins. Since these online platforms are taking care of manufacturing and shipping, they will also take a cut of your profits.
You may be able to slightly increase your margins by using different platforms, but ultimately, this business model relies heavily on selling power.
4 Keys to Successfully Sell T-shirts
For decades, t-shirts have been the wardrobe staple for casual style. Universally embraced by men and women, of all ages and walks of life.
The birth of this booming online-shirt industry was the result of a perfect storm:
- Creatives saw t-shirts an ideal blank canvas
- Consumers were keen as ever to express their individuality
- Budding online entrepreneurs saw potential for online brands
- Emergence of online t-shirt selling platforms
This business model became very attractive newcomers and business veterans alike. It’s low investment, low risk and the potential for huge profits.
On the other hand, everyone wanted in on the action. With the rise of competition, it has become …show more content…
The barrier to entry is low so it's a great place to start making money online.
1. Low Financial Investment
Gone are the days where t-shirt selling meant investing in large inventories, equipment and dealing with shipping yourself.
Profitable business can be built and run with hardly any investment on platforms such as TeeSpring and Teechip. They will take of manufacturing, order processing and shipping without any selling costs upfront.
A certain level of advertising can be had for free, then exposure can be further boosted on low budgets through social media. Otherwise, local communities can even be used to kick start sales.
Since there are no upfront financial risks for sellers, sales fees will cut into your profits. However, you are always free to scale your business as high as you can.
2. No Specialist Skills Required
Whether it's your first or fifth online business, online t-shirt selling platforms are easy to get to grips with. You don't necessarily need qualifications, special skills or paid courses to start to making money through these …show more content…
Testing new ideas can be performed quickly and with very little risk.
Why Selling T-shirts Online Can be a Curse
The emergence of t-shirt selling platforms, tools, and drop-shipping services is truly a gift and a curse. It's incredibly easy to design, print and sell t-shirts online, so the competition has grown exponentially.
1. It Can Be Difficult to Break In
The biggest obstacle faced by newcomers is standing out from the sea of competition. To be successful in this industry you've got to be inventive with design and branding.
The market is rife with both new blood and veterans, all fighting for a share of the market. Building a brand that stands out and catches the attention of shoppers is a must.
2. Get Used to Slim Profit Margins (per t-shirt)
With minimal investment and risk on your part, you need to accept these lower profit margins. Since these online platforms are taking care of manufacturing and shipping, they will also take a cut of your profits.
You may be able to slightly increase your margins by using different platforms, but ultimately, this business model relies heavily on selling power.
4 Keys to Successfully Sell T-shirts