Globalization describes the proliferate synthesis of the world’s economic, political, technological and socio-cultural systems through the liberalization of international trade and investment or the reduction of barriers to international trade such as tariffs, import quotas and other related import and export restrictions. Globalization has allowed a greater establishment of goods, services, wealth and society development throughout the world, however, its implications such as the unequal distributions of income and employment opportunities due to outsourcing methods to derive relative unit labour costs and the constant company and government power struggles is becoming an increasing cause for concern. Nevertheless, companies continue to expand and develop and take advantage of globalization, which is considered to be an historic trend and an inevitable evolution process.
The Coca Cola Company is a prominent, American Multinational beverage company that constitutes its own product manufacturing, distributing and marketing efforts in over 200 countries worldwide. The company that is best known for its bellwether beverage, Coca Cola, was established as The Coca Cola Company in 1889 by Asa Candler and has presently, collaborated with approximately 300 bottling partners throughout the world. It offers 500 brands of products including of diet beverages, sports drinks, teas coffees and juices. Coca Cola is considered to be one of the biggest brands in the world and the company, one of the world’s first global companies. The influence and impact of globalization on The Coca Cola Company was crucial for the company’s success as statistics prove that presently, 70 percent of the company’s income is propagated through non local operating territories.
As a consequence of globalization, the Coca Company has capitalized on many opportunities and experienced many backlashes. When the Coca Cola syrup was created by pharmacist, John Pemberton in 1886, citizens of the