How to Write a Business Plan for Real or Hypothetical Company Essay Example
HOW TO WRITE A BUSINESS PLAN I. Cover Sheet (name of company, address, principals)
II. Table of Contents III. Executive Summary IV. The Business Proposal A. Description, history (including past performance, if necessary) 1. Form of business (if incorporated, show where) 2. Location of headquarters/ Principals or owners B Objectives of owners or managers 1. Projections and forecasts 2. Current and proposed capital structure C. Funding required 1. Equity and debit combination
D. Timing and use of funds 1. When to employ capital 2. How funds will be used V. The Product or Service A. Description of brand names, prices B. Comparison with competitive products or service (e.g., competitive advantages, weaknesses) C. Research and development D. Patents, trademarks, copyrights, franchises, and licensing agreements VI. Marketing Plan A. Overall strategy and tactics including risks and pitfalls B. Size and history of market including trends (growth vs. flat) C. Profiles of customers and end-users; preferences and needs D. Strengths and weaknesses of competitors E. Product lines F. Advertising and promotions G. Pricing H. Distribution channels: distributors, dealers, sales representatives, associations, cooperatives I. Regulatory requirements
VII. Production and Operations A. Description of operations (all facets from raw materials to finished product) 1. Workforce (management, rank, and file) 2. Principal suppliers B. Facilities and equipment 1. Existing 2. Required C. Material, labor, and supplies used VIII. Financial Information A. For existing companies, provide a summary of historical financial data B. Projected financial statements for three to five years 1. Income statements 2. Balance sheets 3. Cash flow statements C. Significant financial assumptions (interest rates, profit margins, etc.) D. Accounting policies (depreciation, inventory valuation, receivables, collections, etc E. Break-even analysis IX. Supporting Documents A. Management biographies or resumes
II. Table of Contents III. Executive Summary IV. The Business Proposal A. Description, history (including past performance, if necessary) 1. Form of business (if incorporated, show where) 2. Location of headquarters/ Principals or owners B Objectives of owners or managers 1. Projections and forecasts 2. Current and proposed capital structure C. Funding required 1. Equity and debit combination
D. Timing and use of funds 1. When to employ capital 2. How funds will be used V. The Product or Service A. Description of brand names, prices B. Comparison with competitive products or service (e.g., competitive advantages, weaknesses) C. Research and development D. Patents, trademarks, copyrights, franchises, and licensing agreements VI. Marketing Plan A. Overall strategy and tactics including risks and pitfalls B. Size and history of market including trends (growth vs. flat) C. Profiles of customers and end-users; preferences and needs D. Strengths and weaknesses of competitors E. Product lines F. Advertising and promotions G. Pricing H. Distribution channels: distributors, dealers, sales representatives, associations, cooperatives I. Regulatory requirements
VII. Production and Operations A. Description of operations (all facets from raw materials to finished product) 1. Workforce (management, rank, and file) 2. Principal suppliers B. Facilities and equipment 1. Existing 2. Required C. Material, labor, and supplies used VIII. Financial Information A. For existing companies, provide a summary of historical financial data B. Projected financial statements for three to five years 1. Income statements 2. Balance sheets 3. Cash flow statements C. Significant financial assumptions (interest rates, profit margins, etc.) D. Accounting policies (depreciation, inventory valuation, receivables, collections, etc E. Break-even analysis IX. Supporting Documents A. Management biographies or resumes