Mist450-Electronic Commerce Syllabus
Nanjing Campus
Mist450 – Electronic Commerce (Spring 2014)
Instructor: Professor Amanda Han
Contact Information: mhan07@nyit.edu
Office Hours: (Mon. 4.15~6.00 pm Wed. 10:00~12:00 am)
Description
The Internet and the World Wide Web are revolutionizing the way people, businesses and governments transact business via electronic commerce. This process is just beginning and will have enormous impact on our activities and the way we relate to people and organizations. This course will examine the major trends and technologies in electronic commerce (e-commerce), including economics, marketing, social and behavioral issues.
Learning Outcomes
By the end of this course student should be able to:
Understand how the presence of IT mediated markets will alter marketing, retailing and business practices.
Discuss new strategic initiatives by firms engaging in internet commerce and how that changes industry structure.
Discussing relevant economics theory and understanding new emerging techniques like social network marketing that can be useful in making strategic decisions in online markets and communities.
Learning Methodology
Lectures illustrated on the chalkboard and/or Powerpoint to develop a clear understanding of the relevant concepts
Case studies and projects that help students understand actual events and policies
Group exercises and discussions to reinforce learning of key concepts and evaluation techniques
Readings
Laudon, Kenneth, E-Commerce, 5th Edition, Pearson Publisher (abbreviated below as EC)
Additional reading materials will be given or referenced in class. Students are expected to keep themselves current with e-commerce developments by reading newspapers, business magazines, and online e-commerce news sources.
Assessment Criteria
Individual Work:
Homework Assignments 15%
Mid-term exam 25%
Final Group Project 15%
Group Presentation 10%
Mist450 – Electronic Commerce (Spring 2014)
Instructor: Professor Amanda Han
Contact Information: mhan07@nyit.edu
Office Hours: (Mon. 4.15~6.00 pm Wed. 10:00~12:00 am)
Description
The Internet and the World Wide Web are revolutionizing the way people, businesses and governments transact business via electronic commerce. This process is just beginning and will have enormous impact on our activities and the way we relate to people and organizations. This course will examine the major trends and technologies in electronic commerce (e-commerce), including economics, marketing, social and behavioral issues.
Learning Outcomes
By the end of this course student should be able to:
Understand how the presence of IT mediated markets will alter marketing, retailing and business practices.
Discuss new strategic initiatives by firms engaging in internet commerce and how that changes industry structure.
Discussing relevant economics theory and understanding new emerging techniques like social network marketing that can be useful in making strategic decisions in online markets and communities.
Learning Methodology
Lectures illustrated on the chalkboard and/or Powerpoint to develop a clear understanding of the relevant concepts
Case studies and projects that help students understand actual events and policies
Group exercises and discussions to reinforce learning of key concepts and evaluation techniques
Readings
Laudon, Kenneth, E-Commerce, 5th Edition, Pearson Publisher (abbreviated below as EC)
Additional reading materials will be given or referenced in class. Students are expected to keep themselves current with e-commerce developments by reading newspapers, business magazines, and online e-commerce news sources.
Assessment Criteria
Individual Work:
Homework Assignments 15%
Mid-term exam 25%
Final Group Project 15%
Group Presentation 10%