Omni Channel Retailing Case Study Victoria's Secret Essay Example
Case Study # 2 – Omni channel: Victoria’s Secret
Due – 4/18– Ten points
1.) In the context of Omni Channel Retailing, how do the competing retailers provide a seamless and integrated presence in their various online channels? Which ones do you believe are more compelling? What suggestions for improvement might you offer them? Please support your reasoning.
Omni Channel Retailing approaches all customers with a cohesive presence through all channels of their distribution. The purpose of this channel in retailing is to make customers feel as though they are in the store and being assisted like they are actually physically shopping when in fact, they aren’t! Majority of businesses today offer online websites that allow consumers to purchase merchandise without having to walk into the store and do it. Consumers are attracted to this channel of retailing because it is much less time consuming and sometimes you are offered better deals via websites. However some businesses, Victoria’s Secret included, offer more than just a website, but an Omni Channel Retailing experience for customers browsing their website. Victoria’s Secret creates an integrated presence of being in their actual store by offering phenomenal advertising the second you open the page. The layout of the website allows you to seamlessly navigate between categories of what item you may be searching for. When you have narrowed the category down, you are brought to a navigation column filtering down your search even more! I would consider Victoria’s Secret to be one of the most compelling Omni-Channel Retailers because even beyond their easily accessible website, their catalog also offers an experience. Sections offering each category such as lingerie, active wear, and clothing separate the catalog by page numbers. Each page displays a model wearing the merchandise and next to it offers the colors and the sizes along with a size chart.
I wouldn’t suggest any changes for the website
Due – 4/18– Ten points
1.) In the context of Omni Channel Retailing, how do the competing retailers provide a seamless and integrated presence in their various online channels? Which ones do you believe are more compelling? What suggestions for improvement might you offer them? Please support your reasoning.
Omni Channel Retailing approaches all customers with a cohesive presence through all channels of their distribution. The purpose of this channel in retailing is to make customers feel as though they are in the store and being assisted like they are actually physically shopping when in fact, they aren’t! Majority of businesses today offer online websites that allow consumers to purchase merchandise without having to walk into the store and do it. Consumers are attracted to this channel of retailing because it is much less time consuming and sometimes you are offered better deals via websites. However some businesses, Victoria’s Secret included, offer more than just a website, but an Omni Channel Retailing experience for customers browsing their website. Victoria’s Secret creates an integrated presence of being in their actual store by offering phenomenal advertising the second you open the page. The layout of the website allows you to seamlessly navigate between categories of what item you may be searching for. When you have narrowed the category down, you are brought to a navigation column filtering down your search even more! I would consider Victoria’s Secret to be one of the most compelling Omni-Channel Retailers because even beyond their easily accessible website, their catalog also offers an experience. Sections offering each category such as lingerie, active wear, and clothing separate the catalog by page numbers. Each page displays a model wearing the merchandise and next to it offers the colors and the sizes along with a size chart.
I wouldn’t suggest any changes for the website