They want people to associate sports and success with the consumption of Gatorade. Gatorade has molded over the years from being merely a “thirst quencher” to being a juggernaut in the sporting world now serving as the official drink for over 11 professional leagues across the…
References: 1015MSC Chemistry of Biological Systems II 2010 Laboratory Manual Lemonick, M. D. (2006). The sports-drink wars. Time International (Canada Edition), 168: 9 Murphy, D. (2004). Water vs. sports drinks. Current Health 2, 30: 8, p18 Nutrition Labels Initiative. (2010). Viewed November 3 2010, http://www.nutritionlabels.com.au/howtoreadnutritionlabels/daily-intake.aspx Powerade. (2010) Viewed November 1 2010, http://www.powerade.com.au/Products/PoweradeIsotonic.aspx Sawyer, P. (2005) Sports drinks trial finds high levels of tooth erosion. British Dental Journal, 198:6, p325.…
Robert Cade from the University of Florida in 1965. He had discovered that the athletes of a losing team were weak because of two main things that were not being replaced because of sweat, electrolytes and fluids. (Note 1.) Electrolytes help your brain control your muscles and body fluids, and when the main electrolytes are lost with the sweat, it delays communication. (Note 2) In a Gatorade Thirst Quencher there is 160 mg Sodium/ 45 mg Potassium to replace the sodium and potassium that has been lost. It also contains 21g of carbs, with 80 calories. (Note 7) When doing any type of physical activity, it is important to make sure that you are hydrated. You want to avoid nausea, fatigueness, dizziness, etc. (Note…
Drinks are full of many substances that make up the taste, color, and uses of the beverages. One very important part of a sports drink are electrolytes. An electrolyte is a liquid gel that contains ions and can be decomposed by electrolysis, it is present in a battery. This substance is in many of the everyday drinks we use. From the orange juice we drink in the morning to the many sports drinks we use when we exercise. What do these electrolytes do to help us in our active everyday lives.…
Gatorade is formulated to rehydrate and replenish fluid, carbohydrates and electrolytes as well as to "quench your thirst." According to Wikipedia, "Gatorade is the official sports drink of NASCAR, the NFL, MLB, NBA, WNBA, USA Basketball, NHL, Association of Volleyball Professionals, US Soccer Federation, Major League Soccer, High School Sports Teams, and the Chelsea F.C. in the UK." It's no wonder why so many people choose it as their go-to drink. I make sure to always have at least one case at my house. Not only do I use it when working out and playing sports, but it also helps me feel better when I get sick. When you begin to feel your energy slipping, Gatorade is an excellent choice to help pick yourself back…
As individuals of society we are continuously and subconsciously affected by media’s tactics to persuade us into falling victim into their marketing schemes. Witty yet brilliant individuals cough up slogans that will inevitably affect many consumers to come. The advertisement that initially captured my attention was the Gatorade Sports Drink Commercial. To start off, the advertisement contained text and visuals that demonstrated that Gatorade is a necessity to succeed in athletics. Moreover, the commercial demonstrated with the assistance of Nba Stars Dwayne Wade and Kevin Durant, you need the nutrients that Gatorade provides in order to compete in sports and to become the ultimate athlete and champion. I believe this ad creates limitations and viewers are led to believe that they must consume Gatorade due to the…
Gatorade and Powerade are both sports drinks and they have no daily recommendation. They are designed for “critical fuel during relatively intense (more than 60% of maximal effort) exercise bouts lasting more than 1 hour. “ (Cherif, et al., 2010, p. 299) Both Gatorade and Powerade have no evidence of providing a benefit to those who are not exercising. In fact the only affect they seem to have on an un-athletic person is weight gain. (p. 301)…
Effects: Gatorade is great at replenishing your electrolytes after hard physical activities. As far as negative effects go, Gatorade does contain high amounts of sugar and sodium and should not be consumed in vast amounts if exercising. Gatorade also contains 50 calories per 8 oz and is best for high performance athletes.…
Since the creation of Gatorade in 1987 sports drinks have become a staple of American athletics. Every major sports league, including the NBA, NHL, MLB, NFL and NASCAR, are sponsored by and use of Gatorade Thirst Quencher. All Sport and Powerade, two other smaller market sports drinks, have limited sponsorships of smaller sports leagues including the NCAA. The question is, how effective is Gatorade and other sports drinks in doing what it they're advertised to do? One has to wonder if the wide use of Gatorade is merely due to billions of dollars of advertising pumped in by the company or if it actually does quench "that deep down body thirst." The majority of the internet research to determine the how and if these sports drinks work will center on Gatorade because it is the only sports drink with significant information on the world wide web. It shouldn't be too much of problem comparing sports drinks due to the fact that most of the sports drinks have rather similar ingredients.…
References: Benelam, B., & Wyness, L. (2010). Hydration and health: a review. «British Nutrition Foundation, 35»(1), 9.…
Being properly hydrated is something that can be the barrier between life and death. I have ran track for eight plus years. Those eight plus years entailed two to three hour practices Monday through Friday and all day track meets on the weekends in the blazing sun. Being a part of this sport for so long has allowed me to work with numerous coaches who have their own methods and hydration beliefs, that they swear are the most effective. Throughout all my years, I have never explicitly been told that I was not able to have water during a workout but I did have a coach who limited our water consumption. He was concerned with athletes cramping up or vomiting because they were running with too much water in their stomachs too close to practice…
There is a limit of how much a person can drink when it come to Gatorade or PowerAde.…
TCD. (2011). Sports drinks overhyped overrated and unhealthy for kids. Childrens Health, Retrieved from http://www.thecoachdiary.com/…
This means less oxygen for muscles and the brain, causing a significant loss in cognition and energy. In 2005 Susan Shirreffs analyzed several studies related to athletic performance and hydration. The results of these studies vividly illustrate how dehydration impairs all aspects of athletics. Experiments were conducted that had athletes run for several miles at certain levels of hydration and dehydration. Shirreffs found that with as little as a two percent reduction in body mass due to water loss athletes performed significantly worse as their dehydration continued. Not only did dehydration cause a reduction in athleticism, but it was found motivation to exercise was influenced (2011). This is due to waters affect on endurance and blood flow. Without proper hydration blood flow is slowed and less oxygen is carried throughout the muscles. This causes significant and noticeable pain due to the cramping of muscles and the lessening of joint lubrication. Athletes studied with proper hydration were found to perform at much higher standards and with increased motivation. This means that by drinking water athletic performance can be increased exponentially (Kalman, 2010; Keneflick, 2012). All studies in this article point towards hydration being a critical factor for athletes to perform efficiently. Also, studies were cited that concluded hydration has a…
Athletes across the country are introduced to the importance of staying hydrated. It is held as one of the, if not the most important aspect of taking care of the body. Coaches alike tell their athletes to drink lots of water but this can be a misguiding statement. Question yourself and try to remember a time when you drank so much water you started to cramp and you were left wondering how could this be. This is most likely the result of overhydration. In this paper I will discuss what over hydration is, the symptoms and effects of it and treatment options.…