STUDIES Consumer Behaviour in Online Shopping 2007-11-29 Authors: Tutors: Anders Hasslinger Selma Hodzic Claudio Opazo Lisa Källström Christer Ekelund Abstract The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary
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Simulation of Sales Promotions towards Buying Behavior Among University Students Abstract The purpose of this study was to examine the influence of sales promotion on buying behavior among university students. Specifically‚ Kongunadu Arts and Science College was chosen as study location. The research data was collected from 171 respondents. The data were collected using self-administrated questionnaires. This study found that there was no significant difference between gender and buying behavior (t =
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Marketing Guidelines for A1 (1b) Evaluate the benefits and costs of a marketing orientation for a selected organization Hints: ( What is the marketing orientation (product? production? sales? marketing? societal marketing?) that you will be selecting for Sunshine? ( What are the benefits and costs of such orientation you have selected? Link this orientation to the costs and benefits of building competitive advantage; benefits of building customer satisfaction; desired quality; service and
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Consumer Attitude Toward Mobile Marketing INTRODUCTION Starting from background of the research area and why this study is important‚ this section of the study will continue with necessary definitions of the terms which will be used in this research. Additionally‚ this section will present problem discussion to enlighten the reader about current situation of the study area. Finally outline of the thesis will be shown to inform the reader about what will be encountered in the upcoming chapters
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MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell‚ 2004). Within it‚ marketing communications‚ or promotion‚ is a management process through which an organization engages with its various audiences. Through understanding and audience’s communications environment‚ organizations seek to develop and present messages for their identified stakeholder groups‚ before
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Research Articles Impact Of Sales Promotion On Buyers Behaviour: An Empirical Study Of Indian Retail Customers Gopal Das Lecturer‚ NSHM Business School‚ Kolkata Dr. Rohit Vishal Kumar Reader‚ Xavier Institute of Social Service‚ Ranchi Abstract In the Global Context of open market economics of today‚ the consumer has become the king. He operates through his autonomous power. He enjoys a lot of freedom in his purchase decision. A consumer is in a position to influence the manufacturer or marketer
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A shopping mall is a building or group of buildings that contains stores. The stores are connected by walkways so that consumers can easily walk between the stores. Malls can be built in an enclosed or open-air format. The Grand Bazaar in Istanbul is an early shopping mall dating from the 15th century. In 1819‚London opened a shopping center called the Burlington Arcade. Milan‚ Italy built a shopping center in the 1860s called the Galleria Vittorio Emanuele II. In the United States‚ people began
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Original Article Journal of Retail and Leisure Property (2009) 8‚ 39–55; doi:10.1057/rlp.2008.25; published online 14 January 2009 Towards defining shopping centres and their management systems Michael Pitt1 and Zairul N Musa2 Correspondence: Zairul N. Musa‚ School of the Built Environment‚ Peter Jost Enterprise Centre‚ Byrom Street‚ Liverpool L3 3AF‚ UK. E-mail: Z.N.Musa@2007.ljmu.ac.uk 1is currently Professor of Facilities Management and School Head of Business Development at Liverpool
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Introduction Sales promotion is of paramount significance in today’s marketing world by which marketer want to make their product reachable to their desired customers mind for making him or her remind regarding purchasing their product. For this term paper my selected topic is sales promotion which is one of the branches of marketing where I will briefly discuss sales promotion strategy‚ tools & ways to develop it. For each and every issue‚ the practical examples of the different renowned companies
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How to Know if You have it“ claims that malls have negative effect on people. In author‘s opinion‚ shopping centres make people sick: they usually get tired very fast‚ feel anxious and even lost the perception of place and time. The disease‚ which has got the name Mallaise‚ has such sypmtoms as: difficulties in concentrating‚ extreme nervousness or unjustified worries. This sickness affects people who usually hates shopping or just wandering around the mall. William Kowinski even confessed that
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