Statement of the Problem 7 Abstract 8 Scope of the Study 9 Introduction 10 Introduction To Consumer Behavior And Perception 12 Rationale and Significance Of The Study 14 Objectives 15 Research Methodology 16 Secondary Research 19 Maruti Suzuki Case Study 30 Other Developments:- 32 Primary Findings 36 Recommendations and Suggestions 47 Scope And Limitations 51 Conclusion 52 Bibliography 55 Appendix 56 Acknowledgement Having completing the project‚ “A Study of the
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The Ambassador has ruled the Indian Roads till the 80s and has been the car which symbolized India for long. But in the last two decades‚ other Indian and Foreign car manufacturers moved in at a rapid pace with large number of car variants placed and priced aggressively. Ambassador‚ though a sturdy car with competitive mileage and new ISUZU engine‚ has slowly lost the market to its competitors. Hindustan Motors is facing a dipping down monthly sales figure and needs to reposition ambassador at the
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Trade Unions: Their issues and concerns in the Indian Automobile Sector Company LOGO INTRODUCTION Indian Automotive Sector Employment to Projected Growing at Contributing to 33.9% per year 5% of GDP annual car sales of more than 9 million by 2020 Turnover of more than USD 35 billion 13 million employees consisting of both local and migrant workers Majority workers from poverty affected zones and only earning member of the family Hyundai
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INDIAN AUTOMOBILE INDUSTRY: Overview In the post globalized era where India is looking at growth rates of more than 8%‚ one of the main beneficiaries of India’s growth story is Automobile Industry. Termed as“Industry of Industries” . Automobile industry has been one of the indicators of a country’s economic prosperity‚ as major population of Indian economy is turning out as middle class society. Prior to the 1991 liberalization‚ auto industry in India was controlled and licensed by the government
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affordable car required better technology than was available indigenously‚ the government tied up with the noted Japanese company‚ Suzuki. The government formed a joint venture with Suzuki and founded Maruti Udyog Limited (MUL). It held 74% and Suzuki got 26% equity stake in MUL. In 1983‚ MUL launched the ‘Maruti 800’‚ priced at Rs 40‚000... {text:bookmark-start} Hyundai’s Entry in India One of the major players that entered the Indian car market was HMC through its subsidiary HMIL. Before making its move
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Top 5 best selling cars in India and the need for roof box Rank Number | | Needs roof box | Rack system | No.1: Maruti Suzuki | | Yes: High | Normal roof(Available) | No.2: Maruti Wagon RSuzuki | | Yes: Medium | Rail roof(Not available) | No.3: Hyundai i-10 | | Yes: High | Normal roof (Available) | No.4: Tata Indica | | Yes: High | Normal roof(available) | | | | | Volcano Roof Box customers The table below is trying to find the current markets or future potential customers
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1.1 INTRODUCTION It is a true fact that if the customers are satisfied then the recommended to others. Word of mouth and customer satisfaction play a very important role in determining market perception about automobiles. Market perception determines the success of a company and so it is very important for the car manufacturers to measure the “willingness of existing users of a product to recommend it to others”. Car is one of the products which is purchased most significantly by Indian households
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newer model would be found. Old technology was not as complex as newer technology. For example‚ when I was younger‚ I remember going out with my grandfather in his “maruti Suzuki" which is an Indian model car back in 2002. Currently‚ I am now driving 2013 Toyota corolla. The differences between these two cars are great. The maruti Suzuki only had radio and air conditioning working only‚ compare to that car‚ the Toyota corolla has many feature such as Bluetooth‚ CD player‚ navigation and much more
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Automobile Industry Scope of the Study What is meant by Capital Structure? Factors affecting Capital Structure? Analysis 5 6 7 8 9 10 11 Maruti Suzuki Tata Motors Mahindra & Mahindra Hero Honda Bajaj Auto Conclusion Bibliography 3 ³ Domestic car sales up 24.4% in March PTI April 8‚ 2011 Mahindra sales up 22% in Jan PTI February 1‚ 2011 Maruti sells 1mn cars in 10 months PTI January 27‚ 2011 Bajaj Auto net up 40% to Rs 667 cr PTI January 19‚ 2011 Tata Motors net jumps 102-fold
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manufacturing-the heart of Lean manufacturing”‚ Advances in Production Engineering and Management‚ Vol 3 ‚ No 4 16) B.Vijaya Ramnath‚C 19) KPMG (2006)‚ “Indian Automotive Supply Chain KPMG” 20) http://amitsinghbisht.articlesbase.com/marketing-articles/maruti-udyog-limited-managing-competition-successfully-723310.html
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