Introduction to customer relations 2. Core concepts 3. Facets of customer relationship management 4. Importance of customer relations 5. Global perspective on customer relationship management 6. Role of Human Resources in Customer Relationship Management PART II –CUSTOMER RELATIONS‚ CUSTOMER SERVICE & PUBLIC RELATIONS 1. Customer Relations and Customer Service 2. Customer Relations and Public Relations PART III – CUSTOMER RELATIONS
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International Review of Management and Marketing Vol. 2‚ No. 4‚ 2012‚ pp.220-230 ISSN: 2146-4405 www.econjournals.com Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions‚ Marketing Capabilities and Hotel Performance Abdul Alem Mohammed School of Tourism‚ Hospitality and Environmental Management‚ COLGIS‚ Univerisiti Utara Malaysia‚ Sintok‚ Malaysia. Email: abd_102006@yahoo.com Basri bin Rashid School of Tourism‚ Hospitality
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THE CAMBRIDGE ASSOCIATION OF MANAGERS GRADUATE DIPLOMA IN HOSPITALITY‚ TOURISM AND RECREATION. CUSTOMER SERVICE CUSTOMER SATISFACTION IN HOSPITALITY AND TOURISM INDUSTRY [A CASE STUDY OF WHITESANDS BEACH HOTEL] DONE BY : LYNETTE A. NYAGAYA CANDIDATE NO: CAM / 2008 / GD/ KEN/ 00425 PURPOSE : Fulfillment of CAM graduate diploma in hospitality‚ tourism and Recreation. [Customer service] Dated July 2008 Presented to : Cambridge Association of Managers‚ International Examinations‚ Cambridge
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CUSTOMER RELATIONSHIP MANAGEMENT IN MARKETING FINANCIAL SERVICES (A CASE STUDY OF UNIBANK GHANA LIMITED) ABSTRACT Customer relationship management is a customer focused business strategy that dynamically integrates sales‚ marketing and customer services‚ in order to create and add value for the company and its customer. Consequently‚ the research project addresses problems of customer relationship management in the banking industry. Some of the problems are in the past few
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the way the employees will behave the customers. In order to achieve this‚ there are some subtle behaviors that can send the most powerful messages to the customers. These involve the prompt initiation of the conversation‚ verbal greeting‚ getting customer committed which are all to welcome the customer as a guest. Hi is a good word with a smile on face to greet. Apart from these‚ icebreakers are also important which dispel the suspicious thoughts of the customers by using some compliments‚ comments
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Bibliography I. Internet Science Daily. (2013). Fossil Fuel. Retrieved from http://www.sciencedaily.com/articles/f/fossil_fuel.htm Benefits of Recycling. (2014). What is Recycling? Retrieved from http://www.benefits-of-recycling.com/whatisrecycling/ Freudenrich‚ C. (2014) How Composting Works. Retrieved from http://home.howstuffworks.com/composting.htm Enriquez‚ M.C. (2011). For the country’s first green hotel‚ sustainability makes good business. Retrieved from http://lifestyle.inquirer.net
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ABSTRACT Customer and customer loyalty have an increasing importance in today’s competitive world. The companies follow customer share intelligence instead of market share intelligence. The most used method for this is information technology based customer relationship management. In this paper it is examined the factors that affect this loyalty‚ the place of information technology based customer relationship management variables such as club cards‚ calling centers and web sites
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Fall Semester 2013 Productions & Operations Management BUM 4013 (01) Research Paper November 4‚ 2013 Job Satisfaction in Management And How Faith Provides Satisfaction Content Abstract ____________________________________________________ 1 Pay _______________________________________________________ 2 Promotions _________________________________________________ 4 Supervision _________________________________________________
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1 Research question: Comparative study and analysis of customer satisfaction from various services provided by different banks (Both private as well as Nationalize banks) 1.2 Objective: 1.2 A Primary objective: :-To study satisfaction level of customers of different banks with respect to various services provided by banks. 1.2 B Secondary objectives: :- To study the unique services provided by banks ‚ if any and to study customers response in this respect :-To study the contemporary
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A PRELUDE TO JOB SATISFACTION Employee job satisfaction and retention has always been an issue to debate with regards to achieving a high level of productivity within an organization. Job satisfaction is best defined as a set of feelings and emotions employees associate with their work. It is an attitude which is inversely related to behaviors such as absenteeism and staff turnover. In theory‚ an organization with employees that display behaviors of high absenteeism and turnover as a result of
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