1. What are the functions performed by the marketing and distribution channels for cosmetics products? Which of these functions are most important? Why? Distribution Channels in the cosmetics industry consist of individuals and firms‚ involved in the process of making cosmetic products or services available to consumers. Marketing channels make possible the flow of goods from a producer‚ through intermediaries‚ to a buyer. Intermediaries perform 3 basic functions - Transaction‚ Logistical‚ Facilitating
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Samsung Electronics Co.‚ LTD. Matthew Werner Argosy University Online Samsung Electronics Co.‚ LTD.: Samsung Electronics Co. LTD. is a South Korean company based out of Suwon‚ South Korea. Samsung Electronics Co. LTD. is also a multinational company traded here in the U.S.A on NASDAQ daily. Although Samsung Electronics Co. Ltd. Is one of the many different subsidiaries and affiliated business‚ in which is united under the Samsung brand it is the flagship subsidiary of the Samsung’s Group
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Case Study: Distribution Strategy Distribution strategies exist in three forms: exclusive distribution‚ selective distribution‚ and intensive distribution. Kotler and Keller (2009) define each of the distribution strategies as: exclusive distribution limits the number of intermediaries used; selective distribution depends on a limited number of intermediaries; and intensive distribution works with as many outlets as feasible. The distribution strategy of the airlines industry was not a part of
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between brands (traditional and indie)‚ so that customers can find whatever they are looking for. 2. What type of distribution does Sephora prefer for its brands (exclusive/selective/intensive)? Sephora is in very few stores; therefore they are an exclusive distributor. 3. In return for providing an exclusive‚ what marketing demands do exclusive brands require of Sephora? They will run an ad or put items in the windows for a limited time. 4. What is the responsibility of the merchandising team? What
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Distribution decisions Lesson 3 Objectives • Explain why companies use marketing channels and discuss the functions these channels perform. • Discuss how channel members interact and how they organize to perform the work of the channel. • • Identify the major channel alternatives open to a company. • Discuss the nature and importance of marketing logistics and integrated supply chain management. • Discuss the future of retailing Explain how companies select‚ motivate‚ and evaluate channel
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SONY PRODUCT SONY has produced a lot of various varieties of portable audio whose main target are the youth of the new generation. The sub-categories of these portable audio produced by SONY are: • Walkman mp3 series • CD Walkman series • CD/Radio/Cassette player • Radio • Voice recorder • Audio Accessories PROMOTION The major elements of promotion mix include advertising‚ personal selling‚ sales promotion‚ direct marketing‚ and publicity. Advertising is any paid form of non-personal
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Channels of Distribution‚ Logistics‚ and Wholesaling The Importance of Distribution: Most producers use intermediaries to bring their products to market. They try to develop a distribution channel (marketing channel) to do this. A distribution channel is a set of interdependent organizations that help make a product available for use or consumption by the consumer or business user. Channel intermediaries are firms or individuals such as wholesalers‚ agents‚ brokers‚ or retailers who help
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spending with the retailer--in other words‚ increase their share of wallet. (0) 4. Which of the following strategies is designed to place products in as many outlets as possible? → Intensive distribution Exclusive distribution Selective distribution Surplus distribution Contractual distribution Intensive distribution is designed to have as many products in as many outlets as possible. (0) 5. Many retail golf stores have driving ranges‚ some with backdrops showing famous golf
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Chapter 15: Designing and Managing Value Networks and Channels GENERAL CONCEPT QUESTIONS Multiple Choice 1. Intermediaries who buy‚ take title to‚ and resell the merchandise are called ________. a. retailers b. facilitators c. marketers d. agents e. merchants Answer: e Page: 468 Level of difficulty: Easy 2. Companies that search for customers and may negotiate on the producer’s behalf but do not take title to the goods are called ________
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True False 4. Many retailers and some manufacturers are exploring a multichannel strategy in which they sell in more than one channel‚ for example‚ the Internet and stores. True False 5. Manufacturers might use selective distribution by granting exclusive geographic territories to a few retailers so no other retailers in the territory can sell a particular brand. True False 6. Supercenters--stores that combine a supermarket with a full-line discount store--are among the fastest
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