Principles of Marketing Term Report Part 3 NESTLE NIDO Promotional Strategy NIDO has adopted a “pull” strategy for its promotion. A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. Since‚ in Pakistan‚ most of the mothers depend upon fresh milk or packaged milk‚ therefore NIDO identified the need and created the demand for an instant milk powder that has all the nutrition that a growing child needs
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To Stacy‚ From Stacy Marketing and Stacy ’s Pita Chip Company Marketing is not just about selling and advertising products and services. In general‚ marketing is associated with identifying the particular wants and needs of a target market of customers‚ and then working to satisfy those customers better than the competition. This involves doing market research on customers‚ analyzing their needs‚ and then making strategic decisions about product design‚ pricing‚ promotion and distribution or
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services such as after sales. May be granted exclusive dealerships to certain areas. Retailers - sell directly to customers. If small‚ purchase from wholesalers. Large retailers control the channel a lot more and can influence price and promotional decisions. Franchise - for a license to produce and market the product/service‚ together with advice and help on aspects such as production and delivery (e.g. KFC) Channels and Market Coverage: 1. Intensive distribution: Max coverage‚ maybe national
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Channels of Distribution 1 Channels of Distribution – Article Review #2 Katarina Mikalacki Marketing 421 Doula Zahropoulos October 06‚ 2004 Channels of Distribution 2 Having access to good distribution is fundamental to good marketing. Business operators need to be able to deliver their products and services to the right people‚ at the right time‚ in the right quantities
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three types of promotion (Yu‚ 1998): 1. Selective. The company provides distribution of its products only through intermediaries‚ who own special skills that allow them to offer these products to market more effectively; 2. Intensive. The priority is to achieve the largest possible presence of the products in retail outlets‚ so the company tries to sell the largest possible number of outlets. This is how they sell to the mass markets. 3. Exclusive. The company sells its products through a
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Loctite‚ founded in 1956‚ has grown become the world’s leading manufacture and marketer of adhesives‚ sealants‚ and related products. During the 1980’s‚ their net sales increased 26.6% from 1983 to 1992. Their net income grew 32.7% in the same time period. Loctite stated in their 1992 annual report that “their growth had been based on a strategy of promoting diversity in end use markets and geographies for their core business.” Loctite educated potential new customers‚ and their sales team‚ of
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Explain why companies use distribution channels and discuss the functions these channel perform. Answer: Definition of Distribution Channel One of the company goals is to deliver their value within the network through supplier‚ distributor‚ and also customer. In delivering the value‚ organization must have and build a distribution channel because most producers do not sell their product or service directly to the consumers. Distribution channel (also called marketing channel or trade channel)
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Waiting/delivery time Spatial convenience Product variety Service backup 15-10 Identifying Channel Alternatives Types of intermediaries Number of intermediaries Terms and responsibilities 15-11 Number of Intermediaries Exclusive Selective Intensive 15-12 Channel-Management Decisions Selecting channel members Training channel
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* Guess is a luxury American name-brand. * During the 1980’s Guess was the most popular brand of jeans and accessories. * The co began to take take a downturn in 90’s as other co like Calvin Klien‚ Diesel‚ Tommy Hilfiger gained more popularity. (reference 1) * In 2000 co promoted more fashionable look and sexier style‚ when Paris Hilton fashion mogul featured in their ads. * Today the brand is synonymous to fashion‚ adventure‚ sexy and bold. * Guess ventured in India in 1984
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Loctite Corporation – International Distribution Fifty years of business has been good to Loctite‚ a manufacturer and marketer of adhesives‚ sealants‚ and other related products. Most recently‚ the company has started thinking about its international distribution strategy in Hong Kong; Loctite has turned to its already-established and successful ventures in other foreign countries to explore its potential strategies and find a model for success in Hong Kong and ultimately greater China. Currently
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