Changes relevant to online sales 6 1.4 Observations 8 2. Analysis 9 2.1 Background 9 2.2 General issues 10 2.3 The Commissions aim and specific Distribution Networks 12 2.3.1 Issues for selective distribution networks 12 2.3.2 A Balance for Pure Internet Resellers? 16 2.3.3 Exclusive Distribution 17 2.4 Concluding Remarks 19 Bibliography: 21 The Vertical Agreements Block Exemption 1. A New Regulation The European Commission (‘Commission’) adopted on April 20‚ 2010 Regulation
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EIILM UNIVERSITY‚ SIKKIM TERM END EXAMINATION‚ SEPETEMBER-2012 EXECUTIVE MBA (1 SEM/ 1YEAR) MARKETING MANAGEMENT Time: 3 hours M.Marks:60 Note: - All questions are compulsory. All questions carry equal marks. 1- The market in large town catering to the needs of villages and towns is known as----- a) Local marketb. c) Regional marketc. b) National marketd d) Global market 2- Objective of -------concept is profit through customer satisfactiona
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1. the target market for the business’s products or services‚ Target Market When an entrepreneur is considering a new business is the time to target a market and to learn everything possible about target market members. This part of branding strategy requires knowing demographic characteristics of target market members. Demographic characteristics can usually be determined through research‚ including brain-storming and researching literature on the Internet and at libraries. 2. the name of
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12 Distribution Channels and Logistics Management 12.1 The nature of distribution channels Why are marketing intermediaries used? Why use intermediaries? Means giving up some control over how and to whom products are sold – They are used because they have greater efficiency in making goods available to target markets – Contacts‚ experience‚ specialization‚ scale of operation – N-to-M direct selling‚ N-to-1 + 1-to-M through channel – Producers make narrow assortments in large quantities
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Foreign / International Distributors International Business Networking Seminar Kevin Hanske - 3104007 Angga Surya Pradana - 3104008 INTERNATIONAL BUSINESS NETWORKING PROGRAM - “Y” CLASS UNIVERSITY OF SURABAYA - FACULTY OF BUSINESS & ECONOMICS 2013 Foreign Distributors When selling products in foreign markets‚ a firms should maintain relationships with local distributors over the long term even after establishing their own local network to handle major clients. In theory‚ local
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ASSIGNMENT #2 SELECT ONE INOVATIVE PRODUCT FOR YOUR COMPANY WHICH YOU ARE GOING TO INTRODUCE IN THE MARKET.ON THE POIN OF VIEW FIND OUT OUR MISSION AND VISION OF MY COMPANY. AND SHOW YOUR MARKETING STRATEGY AND USE FOUR P’S ON YOUR STRATEGYS. ANSWER ZAFIRAH Company Mission: Our philosophy and core values are centered on our desire to provide the safest and most reliable products and services to our customers‚ employees‚ medical professionals‚ and stockholders. Our consistent market growth and
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Case Study Publisher: Kellogg School of Management Company: Align Technology. Inc Product: Invisalign (Orthodontics Unwired) Question No 1 Diagram Invisalign’s channel structure? Answer Invisalign’s channel structure The channel structure consists of two types of flows which are promotional flow and ordering / payment flow. The further details are given below: A) Invisalign Promotional Flow Media Call Centers Sales Force Dentists Customers Orthodontists B) Ordering /
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Chapter 11 – Marketing Channels: Retailing and Wholesaling Marketing Channels and the Supply Chain The nature and importance of marketing channels: * Marketing channel or distribution channel – a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user How channel members add value: * Producers use intermediaries b/c they create greater efficiency in making goods available to target markets thru contacts
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Proton will use their own channels (Web‚ Showroom‚ and other marketing channels) to market their products. There are no third party beside Proton and consumer. Intensity Choose a level of intensity for your distribution efforts Intensive Selective Exclusive Rationale for choice: Proton build their dealership showroom in some areas and not too much. Showroom made as good and interesting as possible and be able to attract customers to come and buy their products. The intensity level was
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Tyler Hill 08/12/10 American Intercontinental University Abstract Now that my product‚ M&M candy pieces has been developed‚ it needs to be determined how it will become available to the end user. There are a few things that need to be determined before this can happen. These include an overview of distribution channels that also include channel levels and channel organizations. Another thing that needs to be considered is analyzing my target market needs- meaning I need to know my target market
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