360 STUDY GUIDE • Chapter 13 Understand the definitions and recognize examples of: promotion mass selling advertising publicity sales promotion personal selling Understand the three promotion objectives and be able to recognize examples of when you would use each. Be able to recognize the communication model. What constitutes “noise”? What are the objectives of a direct response promotion? Understand the difference between a “push”
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Established 2 0 0 0 Midlands State ‚ University FACULTY OF COMMERCE DEPARTMENT OF MARKETING MANAGEMENT AN EVALUATION OF THE IMPACT OF INDIRECT DISTRIBUTION ON COMPANY SALES. CASE STUDY OF TRANSACTION PAYMENT SOLUTIONS By ST A N LEY ITA Y I TA SIY A N A R0645378 SUPERVISOR: MR. NJOVO TH IS D ESSERTA TIO N IS SUBM ITTED TO THE D EPARTM ENT OF M ARK ETING M A N A G EM EN T IN PARTIAL FULFILM EN T OF THE REQ U IREM EN TS OF TH E B A C H ELO R OF CO M M ERCE IN M ARK ETING M AN A G EM EN T (H O
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2. THE 4 Ps OF MARKETING The major marketing management decisions can be classified in one of the following four categories: Promotion‚ produce‚ price and place. These variables are known as the marketing mix or the 4 P ’s of marketing. They are the variables that marketing managers can control in order to best satisfy customers in the target market. The marketing mix is portrayed in the following diagram: The Marketing Mix Product | | |
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MKT 3301 CHAPTER 10 QUIZ QUESTIONS Question 1 10 out of 10 points Direct _____ involves personal sales contact between a representative of the company and an individual consumer. Selected Answer: b. selling Answers: a. marketing b. selling c. distribution d. servicing e. pricing Question 2 10 out of 10 points The most important reason to use indirect channels is if intermediaries can help serve customers better and at lower cost. Selected Answer: a. TRUE Answers: a. TRUE
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Week Six Case Analysis: Dell Direct and Not-So-Direct MRKT 5000 Online Course Julia Huelsmann Dell Direct and Not-So-Direct Case Summary: When the Texas-based Dell computer company started in 1984‚ its creator Michael Dell was interested in having a completely different distribution approach from his competitors. In order to keep costs low‚ minimize inventory costs and cater to customer needs‚ Dell sold directly to customers. By 1997‚ Dell’s distribution model was working extremely
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Marketing Strategy. “The Volkswagen Group’s unique portfolio is made up of nine successful brands that excite millions of customers around the globe”(Company Website). Volkswagen‚ Audi‚ Seat‚ Skoda‚ Volkswagen Commercial Vehicles‚ Bentley‚ Bugatti‚ Lamborghini and Skania are the unique brands that make up Volkswagen AG. Volkswagen AG slogan‚ “Volkswagen – Das Auto” is the basis on which all the marketing of their products is formed on. “Das – Auto” and the combination of these three core messages
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improve cash flow. Exclusive Distribution: Suppliers make an agreement to with few or one retailer to sell certain brand‚ product or a location. Example Target retail store sells Archer Farms only or up items. Intensive Distribution: Suppliers sell through many as many as retailers as possible. To maximize profit. Competition between retailers is high. Selective Distribution: Suppliers sell through only a moderate of retailers. This combines exclusive and intensive‚ allowing the supplier
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Channel and Pricing Strategies Team B University of Phoenix MKT/571: Marketing Kudler Fine Foods had determined that expanding their markets will allow foreign market growth and increased profits. Kudler Fine Foods has decied to launch a fine and organic wine assortment in the country China. China’s culture and markets align with Kathy Kudler’s vision for Kudler Fine Foods. China is the seventh largest country in the world for wine consumption. This revealed the need for this type of expansion
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promote itself. Support of selling is highly intensive and always tries to react on the competition. There are many types of promotion. Samsung uses three types of them. The first one is selective promotion. Selective promotion means that the company provides distribution of its products only through intermediaries‚ who own special skills that allow them to offer these products to market more effectively. The second type of promotion which is used is intensive promotion. This type’s priority is to achieve the
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Marketing 303-Final Review Sheet (Part I) Multiple Choice 1. The promotional mix 2.coupons 3. Strategy that stimulates more consumer demand for products 4. Different types of advertising 5. Different types of advertising 6. Ads in unconventional places 7. Coupons‚ premiums‚ contests‚ free samples‚ and frequent buyer programs 8. loyalty marketing programs 9. point-of-purchase promotion 10. personal selling versus advertising or sales promotion 11. Elaboration Likelihood Model of
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