convenience products and are found in fewer stores e. purchased immediately after the consumer realizes he or she needs them ____ 5. The two types of shopping products are: a. unsought and convenience b. exclusive and selective c. exclusive and intensive d. heterogeneous and homogeneous e. consumer and business ____ 6. When Gordon wanted a new set of bed sheets‚ he visited JCPenney‚ Target‚ and Kmart before selecting a set that matched his bedroom. If Gordon
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common types are intensive distribution‚ exclusive distribution‚ and selective distribution. Intensive distribution is more commonly used to distribute low priced or impulse purchases‚ for example soft drinks. Exclusive distribution involves limited distribution to a single outlet‚ for example cars. Selective Distribution is when an organization uses a select and small number of outlets to distribute his or her product. Land O Lakes uses an indirect distribution channel and intensive
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PRASETIYA MULYA is an introduction of New Product into its market it is the early stage of “introduction phase” in PLC Sales Volume I n t r o d u c t i o n E a r l y G r o w t h R a p i d G r o w t h S l o w G r o w t h E a r l y M a t u r i t y Maturity E a r l y Decline D e c l i n e Time The day the new product launched into its market is usually called “D-day” ! NPD/ M.Crawford-A.Di Benedetto/Ch
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Competitive factors; need to choose innovative channels because traditional channels are controlled by the competition or because a competitive advantage is likely to result * Channel intensity Intensive distribution; achieve saturated coverage of the market by using all available outlets‚ selective distribution‚ where a limited number of outlets in a geographical area are
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http://blackrabbit2999.blogspot.com/2010/04/nus-mkt-1003-case-study-shiseido-in.html Shiseido in China: A case study analysis 1. What are the functions performed by the distribution channels in cosmetic products? How are some of these functions performed in Shiseido’s operation in China? There are a variety of distribution channels used in the marketing of cosmetic products which include examples such as product counters set up in department stores and product distribution through shelf display
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Roohi Ahmed Contents Introduction 3 What is distribution? 3 What is distributions role in retailing? 4 Distribution methods at Sairaz 6 Distribution methods at HOUSE OF FRASER 6 Conclusion 7 Bibliography/Reference 7 Introduction In this report I am going to discuss about the independent retailers distribution process of Boots and the multiple retailers distribution process of HOUSE OF FRASER. What is distribution? Distribution is the way in which a product is spread over
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major levels of market coverage: Intensive- Selective- Exclusive- Channel conflict- Channel integration- Physical distribution- Inventory management- Warehousing- Distribution centers- Table 15.3- Chapter 17 Nature and primary objective of integrated marketing communications- Components and flow of the communications process (Figure 17.1)- Roles and objectives of promotion (p. 570)- Primary demand- Pioneer promotion- Selective demand- Characteristics of elements
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Principles of Marketing‚ 14e (Kotler) Chapter 12 Marketing Channels: Delivering Customer Value 1) Which of the following is NOT a typical supply chain member? A) resellers B) customers C) intermediaries D) government agencies E) raw materials supplier Answer: D Diff: 1 Page Ref: 340 Skill: Concept Objective: 12-1 2) ________ the manufacturer or service provider is the set of firms that supply the raw materials‚ components‚ parts‚ information‚ finances‚ and expertise needed to create
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Chapter 13: Distributing Products Outline Introduction A. The Learning Goals of this chapter are to: 1. Explain the advantages and disadvantages of a direct channel of distribution‚ and identify factors that could determine the optimal channel of distribution. 2. Differentiate between types of market coverage. 3. Describe the various forms of transportation used to distribute products. 4. Explain how the distribution process can be accelerated. 5. Explain how retailers serve customers.
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industry mainly on an exclusive-only basis. Now one of its suppliers MacDowell Corporation notified San Fabian Supply Company that the exclusive-distributor agreement would be terminated in four months. So the company has to make a decision whether to handle MacDowell Corporation’s products on a nonexclusive basis or to drop the line completely. As discussed in our group‚ we think San Fabian Supply Company and MacDowell Corporation should find a way to accomplish win-win‚ and selective distribution may
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