Writing Assignment 1) Groupon’s Revenue Recognition issues In September 2011‚ Groupon dramatically changed the way it reported revenue. Prior to this date‚ Groupon recorded revenue acting as a principal‚ not an agent. Recording revenue in this manner means that Groupon was recording a “cost of goods sold” entry with each “revenue” entry on every sale it made. These entries heavily inflated the amount of revenue Groupon was reporting. Although net income was not affected by this‚ many other things
Premium Revenue Generally Accepted Accounting Principles Income statement
Marketing Case Study about Groupon.com Groupon: Finding Strength in Numbers Case Study 14.1 talks about the new internet coupon sensation: Groupon. Groupon was recently discovered in Chicago to gain exposure to new businesses through discounted membership deals and has been on the rise ever since. This particular case study attempts to elaborate on the success of Groupon and how it works. The e-coupon was designed to help business owners appeal to new prospective consumers by advertising group
Premium Marketing
The Groupon Effect Harness the Behavior‚ Not the Deal February 2012 Context Daily deal sites have become a regular fixture in the columns of respected business publications ranging from the Wall Street Journal to the Financial Times What… Is the hype about around deal sites? Their growth in popularity with consumers has garnered frequent attention from analysts‚ highlighting their success only to meet it with equal skepticism With so much interest in the market‚ Grail Research
Premium Marketing Strategic management Harvard Business School
companies are always trying to find ways to have consumers gravitate towards them. There are many ways‚ but a very effective way is by coupons. Such as the company Groupon has successfully done by attracting many people to its site with loads of deals for consumers to choose from. Looking for tickets for the Grand Mini Prix in Las Vegas? Groupon is your go to website or app to find tickets at a much cheaper value! Many people will gravitate towards cheaper prices making them to want to use the website
Premium Retailing Online shopping Marketing
reportedly offered at lea $3 billion‚ eclipsing a r e o ast rival $2 billion bid from Y Yahoo. And as Groupon re a esisted‚ Goog quickly rai gle ised its offer t as much as $6 billion.1 to s Ind dustry expert and financ analysts were sharply divided on Google’s mo and Grou ts cial w y ove upon’s poten ntial value. “A multibillion A n-dollar valua ation for a com mpany that is in a busines with virtua no s ss ally barrie to entry an is younger than my tod ers nd r ddler is absurd Forrester Research reta
Premium Deals Merchant
is not inherent proof in the market that consumers are interested in actually being loyal to a brand advertised on Groupon. Additionally‚ it is unclear whether this is a financially attractive option for the vendors (ie. bounceback offers) Strategic Fit Low: completely opposite from their current strategy of having a wide offering‚ catering to multiple market segments High: Groupon already has the infrastructure (sales people‚ website backend (customer tools)‚ and customer / vendor lists Medium:
Premium Sales Marketing Consultative selling
Summary Contents About Groupon……………………………………… 4 The History of Groupon………………………….. 4 Groupon’s business model…………………. 5 Type of business………………………………….. 7 Products/Services provided by Groupon…………………………………….. 7 Strategy formulation and planning………….. 8 Groupon Plans………………………………………… 9 Financial Status…………………………………….. 9 SWOT Analysis……………………………………. 10 Competitors Analysis………………………………. 13 Business and economic climate…………….. 14 Management structure………………………. 16 Groupon Infrastructure…………………………
Premium Strategic management Marketing Revenue
SWOT ANALYSIS GROUPON | | Gracia Marhaeni [ 2IBLF1 ] GMK 01-11-2012 | Summary The first page of the report will provide an introduction. The introduction briefly inform the reason why I wrote this report. This report has been made due to the fact that I would like to inform other vendors about the underline problem of Groupon and what the solution could be for Groupon to take its leadership back in this industry. Furthermore I formulated the question that I wanted to answer in this
Premium Marketing Strategic management Sales
I. Presentation of the firm and its business operations History : Groupon is a deal-of-the day website created in 2007 by Andrew Mason and it’s based on the concept of group purchase. Groupon became ‘Groupon City deal’ by acquiring the company ‘City deal’‚ which was a copy of the concept of Groupon in Europe. The firm is located in more than 40 countries in the world. Description : The concept is very simple ; indeed‚ it gives the opportunity to the customers to take advantage of strong discount
Premium Internet Customer service Customer
business gives 100s of people a good or bad customer experience‚ these same people will then tell their 100s of friends and very quickly you have created a viral word of mouth that could be good or bad depending. It advertises your business. A Groupon promotion can be a way to
Premium Good Revenue Customer