A Project Report On ITC – Aashirvaad Atta 1 Contents Topics Executive Summary Introduction ♦ Preamble ♦ History and Evolution ♦ Corporate Strategies ♦ Board of Governors ♦ Operating Units in India Market Analysis ♦ SWOT Analysis ♦ Understanding the four P’s of ITC Food Division ♦ Financial Analysis of ITC ♦ Competitors Analysis ♦ Financial Analysis of Competitors ♦ Price‚ Place‚ Product‚ Promotion Strategies in Orissa ♦ Decision Making Process ♦ Inferences from the Survey Future Strategies
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Limited (HUL) (BSE: HUL) is India’s largest fast moving consumer goods company‚ touching the lives of two out of three Indians with over 20 distinct categories in home & personal care products and food & beverages. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of over Rs. 13‚000 crores[citation needed]. HUL is also one of the country’s largest exporters; it has been recognised as a Golden Super Star Trading House by the Government of India. HUL was formed
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and start serving the bulk of the demand directly from Dalmiapuram (pack-to-order model)‚ thereby eliminating the need for storage depots? This would have to be done by finding out whether it would be actually possible for Dalmia to service all stockists within 24 hours of receipt of order. Copyright © 2009 Dorling Kindersley (India) Pvt. Ltd. 45 Case Teaching Notes Case Objectives The Dalmia case is a comprehensive case for integrating concepts of supply chain optimization and supply
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Research on Pharmaceutical Channel Distribution 2013 Medhad Nasser Chowdhury 082735530 4/30/2013 MKT 450.1 Faculty Members: Shahed Hussain The New Era A journey through the pharmaceutical channel system in Bangladesh Abstract The aim of the study is to analyze the changes that took place in Bangladesh Pharmaceutical Industries Channel system in the past decade. The current scenario of the pharmaceutical Industry in Bangladesh and external effects that might bring in
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Stationery Stationery Market ‐ India October 2009 Executive Summary Market Trends & Characteristics Competition Stationery market comprises of a mixed range of products mainly catering to schools and offices Stationery market in India is valued at INR 90 bn for the year 2009 The market is expected to grow at an annual rate of 30% till 2012 Office stationery is fast growing with many players expanding their product line into this segment High propensity to spend on education and thereby stationery
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drawbacks? Key features of Shakti: Axiomatic truly ‚ ‘Rural caravan’ of HUL as it can be popularly called is Project Shakti. Untapped and unexplored for years Indian rural market remain unnoticed and undiscovered as par as the business opportunities‚ especially in FMCG sectors‚ are concerned. As its Balance sheet and income statement had been quite less heavy due to the loss turnover in sales and net profit‚ HUL was all afoot to launch something new to be used as the springboard to jump to
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seen as a utility WHO’S THE CONSUMER? Objectives: * To study and understand the change in the consumer of the current times. * To change the retail and sales management set up and make it more retailers oriented. * To eliminate the stockists between the manufacturer and retailer * To hamper the retailers from influencing the consumers and act as a catalyst themselves * To increase the brand presence and put all the products together Diagnosis: * Kuello- a skincare and cosmetics
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selling detergent at that time From HLL. Earlier reaction of HUL towards Nirma was dismissive‚saying‚” That is not our market”‚and “We need not be concerned." Their perspective was that Nirma was an inferior quality product being sold at Rs 7/kilo to people who weren’t currently purchasing Surf(priced at Rs 21/kilo that time)‚ and that their sales would be unaffected by any growth in Nirma’s popularity.Stung by the falling market share‚HUL recognized the disruptive threat posed by Nirma‚ and realized
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India’s largest consumer goods company based in Mumbai‚ Maharashtra‚ as well as the branch of world’s largest FMCG company‚ Hindustan Unilever Limited ( HUL) has a remarkable performance through these years. In the financial year 2011-2012‚ HUL receives the new revenue of 22‚115 cores‚ and the profit of 2‚2691 cores. Till now‚ two out of three Indians use HUL‚ making the brands a part of everyday life. Unilever has always held the firm belief that the private sector can contribute to social development
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Unilever Limited (HUL) is India’s largest fast moving consumer goods company‚ with leadership in home and personal care products and Food & Beverages. HU:’s brands‚ spread across 20 distinct consumer categories‚ touch the lives of two out of three Indians. They endow the company with a scale of combined volumes of about 4 million tones and sales of Rs. 13‚718 crores. The mission that inspires HUL’s over 15000 employees is to “add vitality to life”. With 35 power brands‚ HUL meets everyday needs
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