Criterion Maximum Mark Your mark Research and analysis of company information 5.0 4.0 Considerations of constraints impacting organisational strategy 5.0 3.75 Application of relevant theories of strategy 5.0 3.75 Development of argument and applied critical thought 5.0 4.0 Written communication & referencing 5.0 3.25 Total marks /25 18.75 EXECUTIVE SUMMARY The report has discussesd and appliesd theoretical concepts and principles of strategic management
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still willing to fly with Jetstar even though the A (H1N1) influenza is out there. 2) SWOT analysis is an analysis on the organization’s strength‚ weaknesses‚ opportunities and threats. It consists of external and internal analysis‚ the purpose of SWOT analysis is to come out a strategies that use the strengths and opportunities of an organization wisely and effectively‚ correct weaknesses and prepare organization for threats. There are many strengths and weaknesses in Jetstar‚ one of the strength
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customer loyalty‚ in its marketing strategies‚ the company needs to build the right relationship with right customers and create customer delight. The company should strengthen customers’ belief that lower price does not mean bad services. Besides‚ Jetstar Asia should develop effective advertising strategy to consolidate their brand name through mass media. Furthermore‚ limited fleet and flight destinations caused restriction in expansion marketplace as well as attracting target customers. Thus‚
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include in their Balanced Scorecard. Airline industry is very competitive as Jetstar isn’t the only Domestic Flight dominating the market. Porter’s Five- Forces Model is used to analyse the intensity and profitability of this industry. In order to illustrate Jetstar’s competitive advantage over its competitors‚ Porter’s Five Forces evaluation is assessed below. Porter’s Five Forces model is essential to evaluate Jetstar Airways’ competitive advantage as it was established in 2003 as a low-cost airline
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- Flexible ticket price structure: Jetstar Asia Airways has applied flexible ticket price structure that allows customers can choose any kind of ticket‚ depending on customers’ demand. Customers can purchase which ticket with or without luggage. By this application‚ Jetstar Asia Airways desires to meet customers’ diversified demands. - Growth in market share: The Company is going to launch its first service into China on December 16‚ 2009 (BusinessWeek‚ 2009). After that‚ it will offer new destination
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Business Report Product Category: International Airline — Jetstar Airways & Singapore Airlines Executive Summary This report discusses the difference between Singapore Airlines and Jetstar. Firstly‚ a consumer profile is developed to show that Singapore Airlines target the upper social class with self-esteem needs while Jetstar targets economical consumers with social needs. Next‚ the study of motivation shows that SIA and Jetstar consumers are driven by various needs – safety‚ social and
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QANTAS CASE ANALYSIS REPORT MARK ANTHONY ANDRIJCICH STUDENT NUMBER – 10513924 MGMT3347 – STRATEGIC MANAGEMENT SEMESTER 2‚ 2011 TUTORIAL 4 – MONDAYS‚ 15:00 ROOM BUSN:161 – THE CULLITY TUTORIAL ROOM TUTOR – DOUG MOFFAT INDIVIADUAL CASE ANALYSIS REPORT TABLE OF CONTENTS EXECUTIVE SUMMARY……………………............................3 EXTERNAL ANALYSIS OF QANTAS………………………...4 --Industry --General Environment Analysis --Six General Elements --Demographic --Economic
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the least efficient and most expensive in the world”and warned that out of touch union leaders were blocking new business models. He said a pilot union push for job security would lead to Jetstar pilots being paid at Qantas rates‚ making the low-cost carrier unviable. An alternative option of removing Jetstar from the Qantas code share regime“would weaken the Qantas Group network and destroy jobs”.he said. Maintenance staff were warned that they needed to follow the example of check-in staff and
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and ranking 19th busiest airport in the world. The airport is expecting to handle a total of 50milllion by 2012. It is operated by the Civil Aviation of Singapore (CAAS)‚ with Singapore Airlines‚ Singapore Airlines Cargo‚ SilkAir‚ Tiger Airways‚ Jetstar Asia Airways‚ Valuair‚ and Jett8 Airlines Cargo as its home base. Furthermore‚ the airport is one of the busiest cargo airports in the world‚ handling 1.8million tonnes of cargo in 2008. Changi Airport contributes a big share in Singapore economy
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Increasing profitability in 2007 and 2008 was due to the success of Jetstar‚ the robust economic environment and cost savings culminating in a record net profit of $970 million in 2008. Cost Controls: * Reduced costs by over 5 billion in the last 9 years‚ aims to reduce further billion in the next two years‚ and this has been achieved through: * The Outsourcing of business functions * Replacing Qantas with Jetstar on some international routes * Attempting to secure more competitive
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