strategies of the key firms operating in this market. Introduction This report explains the theory of oligopoly and discusses how Australia ’s airline industry provides a solid example of an oligopoly market. It uses case studies of Qantas‚ Jetstar‚ Virgin and Tiger airlines to demonstrate how they all need to employ profit-maximising strategies that take into account the likely response to the strategies of other firms. Airline Industry Overview Australia ’s airline industry can be classified
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number of yearly passengers traveling on budget airlines passed 10 million for the first time in 2011. These passengers are mainly economical travelers in their twenties and thirties with extremely high price-consciousness. Competition Air-Asia‚ Jetstar Asia‚ Tiger Airlines‚ Lion-air and youngest entrant Scoot are the key players in budget airline industry in Singapore. AIRASIA Airasia has been the most successful budget airline in Asia with profit doubling in year ended 2012 due to the increase
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acquiring impulse airways in 2001. The merging of these two companies became the basis of jetstar airways. Jetstar is one of the subsidiary companies created by Qantas apart from Qantaslink‚ Q catering & Qantas Freight etc which were all created as a response to competitor virgin blue airlines. One of the outcomes of the subsidiary companies was stated by Qantas chairman in an annual meeting stating “the subsidiary companies provided significantly improved returns...” These
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portion of the world – Emirates and Qantas are laying the seeds for the partnership to possibly cover the entire world. In the short term‚ Emirates could finally tap into leisure demand from the Pacific Islands‚ largely out of reach from Dubai‚ via Jetstar and Qantas services. In the medium term‚ Qantas could partner on Emirates’ services to South Africa if Australian regulators prohibit Qantas and South African Airways from working together. Back in the short term‚ Qantas has further detailed the
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Executive Summary This is an analysis report of Qantas Airways Limited (Qantas Group) basis on the 2011 annual report. For the auditing purpose‚ the report will mainly focus on auditing perspectives. First of all‚ an overview of the company and industry‚ it gives an idea of what the business conditions in which they face with. By using the SWOT tool‚ we ensure the analysis is matched with the real business situations. Moreover‚ the report will discuss different categories of laws which would
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factor when choosing which airline to fly. Comprehensive experience and expertise: Qantas has long experience and abundant ex-pertise in 1) both domestic and international flights; 2) both a full service airline (Qantas) and a low cost carrier (Jetstar); and 3) all levels of passengers (premium seg-ment‚ economic segment‚ and budget segment) If Deccan decides to go international or launch
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MOTIVATION McShane et al. (McShane‚ et al.‚ 2010) describes motivation as “the forces within a person that affect his or her direction‚ intensity and persistence of voluntary behavior”. In this section‚ we will examine how strategies implemented by the Qantas leadership influences its employees’ motivation and morale. To assist with this analysis we have adopted two motivational theories that will illustrate the motivation issues arise within the Qantas workforce: 1. Herzberg’s 2-Factors
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Economic Analysis of Airlines Index | 1. | Background of Japan Airlines | P.1 | 2. | Vision | P.1 | 3. | Mission | P.1 | 3.1 | Supplementary | P.1 | 4 | Targeted customers | P.2 | 5. | Flight routes & destinations | P.2 | 6. | Market strength | P.3 | 6.1 | Domestic Business | P.3 | 6.2 | International Business | P.4 | 7. | Pricing Strategy | P.5 | 8. | Market share | P.6 | 9. | Financial Statement | P.7 | 10. | Organization Structure |
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CHIFLEY BUSINESS SCHOOL ATMS 401 MARKETING ASSIGNMENT Date: Please refer to your lecturer for details Marks: 30% of total assessment Recommended length: Maximum of 2500 words (excluding appendices‚ references and bibliography) While some may see this as a restriction in the level of detail you may include‚ its purpose is to encourage you to focus on the issues and key concepts of each question. The word limit also encourages you to write concisely‚ a skill highly valued in business. As a general
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that has resulted in Virgin Australia’s introduction of different classes of travel? Originally a one-class service‚ with the introduction of Jetstar in 2004 and Tiger Airways Australia in 2007‚ Virgin Blue was forced to re-think its original market offering of cheap‚ no-frills air travel‚ aimed predominantly at the leisure market. Tiger and Jetstar were undercutting their prices and making a large dent in the leisure market‚. As a result‚ Virgin Blue introduced a premium economy cabin class
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