Executive Summary The modern market has become very diverse with most businesses adapting to this by putting in place different marketing and promotional strategies. Those whose strategies are aimed at not only boosting sales‚ but also developing ties and a long-term relationship with the customer have an upper hand in the long-term benefit of the business in terms of sales and profitability. One way of achieving this is creating a customer loyalty programme which is an effective marketing tool
Premium Marketing Loyalty program Customer relationship management
Article #25 Co-branding on Industrial Markets By Anders Bengtsson‚ Per Servais Presented by: Tracy Cessna Co-branding: co-operations between two or more marketable items that in one way or another connect representations of several brands in the marketplace. ("Co-branding on industrial markets") 1. Who are the authors? Anders Bengtsson is an assistant professor of marketing at Suffolk University ’s Sawyer Business School in Boston‚ Massachusettes. He received his Ph.D. and M.Sc
Premium Marketing Brand
Since the early beginnings of the formalization of the modern industries a need for a sales approach that addresses the specific requirements of different industries from their suppliers’ side emerged. In the early stages all efforts in this arena were individual‚ not formulated and depend largely on the situation‚ personal influences and relations. 2.1.1 The past As early as late 19th century and the beginnings of the 20th century the need to serve mass markets started to influence‚ and sometimes
Premium Marketing Sales
What is the most effective strategy for building customer loyalty in business-to-business (B2B) relationships? In today’s highly competitive business environment‚ the remarkable increase in the number of companies is becoming a problem. Due to this situation and also diversity in customer demand‚ business people are required to contemplate how to establish strategies to gain new potential customers or to maintain existing customers. Caceres and Paparoidamis (2007) identify that the cost of acquiring
Premium Marketing Customer service Business
start from scratch; so he can lay down his previously tested set of rules and framework. He is the Boss in this business. * Need not relocate as he stays in Bangalore. CON’s Our take – Gopal should accept the job offer. Product Pricing * B2B marketing does not involve extensive advertising (direct mails or sales calls should suffice)‚ thus “Prithvi” can save on advertisements and come up with a competitive price for their motors. * According to the survey‚ almost 94% of buyers think
Premium Marketing
Strategy. [online] Available at: <http://www.oppapers.com/essays/Loreal-Business-Policy-Strategy/138690> [Accessed 25March 2012] * Edmonds‚ M * Rick Suttle‚ 2012. The disadvantages of Target Marketing. [Online] Available at: <http://smallbusiness.chron.com/disadvantages-target-marketing-36131.html> [Accessed 6 April 2012] * Funding Univer‚ 2012 * Latitude‚ 1999. The negatives and benefits of target marketing. How to B2B Effectively [blog] 11 March 2002. Available at: <http://www.b2bmarketingblog
Premium Marketing
Technology 3.2.2 Online Shopping Malls Auction Model Portal Model Dynamic Pricing Models 3.5.1 Name-Your-Price Model 3.5.2 Comparison Pricing Model 3.5.3 Demand-Sensitive Pricing Model 3.5.6 Offering Free Products and Services B2B Exchanges B2B Service Providers Online Trading and Lending Models Getting a Loan Online Recruiting on the Web Online News Services Online Travel Services Online Entertainment Online Automotive Sites Energy Online Selling Brainpower Online Art Dealers
Premium Electronic commerce Online shopping
with Euro Disneyland. The eight key success factors that contribute to Disney’s position as market leader are: originality of concept‚ geographic location‚ integrated services‚ international expansion‚ innovation‚ partnerships‚ yield management and B2B marketing. The originality of concept was unique to
Premium Walt Disney Parks and Resorts The Walt Disney Company Walt Disney
gross industrial output. iResearch estimated that the number of SMEs in China would rise from 31.5 million in 2006 to 50 million in 2012 (see Exhibit 1).1 Out of these 31.5 million Chinese SMEs‚ a mere 8.8 million‚ or 28 percent‚ utilized third-party B2B (business-to-business) e-commerce platforms. With the Chinese government encouraging SMEs to use third-party e-commerce platforms‚ however‚ the numbers were expected to rise to 41 million and 82 percent‚ respectively‚ in 2012 (See exhibit 2).2 The implication
Premium Marketing Electronic commerce Customer service
1. Background The Harley Owner Group (H.O.G)‚ a factory sponsored motorcycle enthusiasts club was established in 1983. The group was primarily formed in order to enhance the Harley Davidson brand experience by bringing the company closer to its customers and also to promote a positive brand image by controlling the negative influence of the biker gangs that many felt dominated the sub-culture. By the end of 1999 the H.O.G counted half a million members and about 166‚667 members were considered
Premium Brand Brand equity Harley-Davidson