THE CAMBRIDGE ASSOCIATION OF MANAGERS GRADUATE DIPLOMA IN HOSPITALITY‚ TOURISM AND RECREATION. CUSTOMER SERVICE CUSTOMER SATISFACTION IN HOSPITALITY AND TOURISM INDUSTRY [A CASE STUDY OF WHITESANDS BEACH HOTEL] DONE BY : LYNETTE A. NYAGAYA CANDIDATE NO: CAM / 2008 / GD/ KEN/ 00425 PURPOSE : Fulfillment of CAM graduate diploma in hospitality‚ tourism and Recreation. [Customer service] Dated July 2008 Presented to : Cambridge Association of Managers‚ International Examinations‚ Cambridge
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Assignment Customer service Submitted by:Gergana Tsareva Id number: GT21132 Submited to:Chika Ugoji APRIL 2013 TABLE OF CONTENTS: 1.INTRODUCTION……………………………………………………………………………...3 2.Task 1: CUSTOMER SERVICE POLICY…………………………………………………..3 - Meaning………………………………………………………………………………...3 - Examples……………………………………………………………………………….3 - Table presentation…………………………………………………………………….4 - Reason of using customer service…………………………………………………..5 3.Task 2: REFLECTIC SUMMARY FOR GROUP WORK…………………………………
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Detailed explanation of the principles of customer service Principles of good customer service is very important to give excellent customer service and to make the customer want to return the importance of customer service is to ensure the needs and wants of customers are met by the organisation‚ meeting customer expectations and ensuring satisfaction. Customer service aims to provide support and the best experience to a customer through actions that are taken by the seller. This includes actions
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Enhancing Customer Data Enhanced Customer Data Repository is a secure and fully supported data repository with problem determination tools and functions. It updates problem management records (PMR) and maintains full data life cycle management. · combination of all the internal structured business data (CRM‚ ERP‚ POS and all the internal system data) and external unstructured data ( Social media data‚ feedback surveys‚ Audios‚ Videos‚ streaming data‚ Call center data‚ images) · unmanageable volumes
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Thomke‚ S.‚ & von Hippel‚ E. (2002). Customers as Innovators: A New Way to Create Value. Harvard Business Review (Vol. 80‚ pp. 74). Main point Many companies sometime lack the understanding of what exactly their customers’ needs. This can cost companies a lot of money for loss of customers and sales‚ and to win back those customers. Product R&D in this case is a major drawback. Authors‚ Thomke and Von Hippel‚ have found that companies nowadays have come up with a new approach
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Customer Retention Strategies The easiest way to grow your customers is not to lose them The average business loses around 20 percent of its customers annually simply by failing to attend to customer relationships. In some industries this leakage is as high as 80 percent. The cost‚ in either case‚ is staggering‚ but few businesses truly understand the implications. Imagine two businesses‚ one that retains 90 percent of its customers‚ the other retaining 80 percent. If both add new customers
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satisfaction is a central concept in modern marketing thought and practice. Referred to many as the "marketing revolution" of the 1970s‚ a sudden shift toward customer-oriented marketing became the newest "trend" in business—and it has held its ground since: Business starts with the customer. Customer satisfaction matters. It matters not only to the customer‚ but even more so to the business because it directly impacts a company’s bottom line profits. The marketing concept emphasizes delivering satisfaction
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ambitions with my manager‚ she offered me an interview‚ then a training in ticketing. I was successful and she offered me a maternity cover position on revenue. 2. Provide an example when you have made a sale through the delivery of exemplary customer service. Answer Engaged in a conversation with a passenger who was buying a single ticket on board I found out that he returns within a month so I advised him that is cheaper to buy a return. He din’t buy only the return‚ he was so happy with the
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CRM at Minitex CRM stands for Customer Relationship Management. It is a strategy used to learn more about customers ’ needs and behaviors in order to develop stronger relationships with them. It plays an important role in understanding customer’s needs by gathering the information about the customers that helps in marketing and selling the company’s products. With an effective Customer Relationship Management strategy‚ an organization can increase revenues by providing better services and selling
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found. Figure 1 ACSI MODEL 5 Figure 2 - Kano Model 9 Chosen Topic The broad topic covered in this literature review is the area of Customer Satisfaction. The authors job is as a Customer Care Manager for Senator Windows for the past 15 years. The area of interest is therefore centred on the elements required to achieve the required level of customer satisfaction and also the methods that can be used to effectively measure it. Scope It would be desirable to limit the scope of the research
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