London School of Business & Finance (LSBF) MBA / MSc Marketing Module Market ing Management Assignment Title Marketing Management Assignment Type Written assignment Word Limit 3000 words Weighting 50% Student Intake Intake 6 Issue Date 18 Feb. 11 Submission Date 28 Mar. 11 Feedback Date Issued by (Assessor) Debbie Pearson Internal Verifier Kulbir Basra Plagiarism When submitting work for assessment‚ students should be aware of the LSBF guidance and regulations in concerning plagiarism
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Marriott International Research Paper Damon Huber ENTP 420; Corporate Entrepreneurship Section 1 Richard S. Normington November 19‚ 2013 Marriott International Research Paper Marriott International is one of the most well-known and respected hotel chains in the world. They have maintained an incredibly high reputation in the industry for decades while also being the most profitable. They are currently ranked #217 on Fortune 500 with 12.317 billion
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Cost - Risk In this case‚ the advantages that Deaconess Clinic‚ as a service company‚ would have if they performed it in-house would be at quality and risk factors. If the cooking activity performed within the hospital‚ it would be easier for the management to control the quality of the food‚ and minimizing the risk of contamination from outside. Other than that‚ employees could feel more about the “family” atmosphere if they doing the activity in a same room and doing teamwork. On the other hand
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Project Management • • • • • Introduction to project management Critical path method (CPM) Crashing Uncertain activity durations Reading: Page 760 – 794 Project • Project: – A special type of process / transformation – A series of related jobs directed toward some major output – Require time and resources – Examples • MS Windows 2000‚ Fund raising‚ Preparation for a private party‚ Building a new airport… The Campus Wedding Reserve Church (1) Church Notice (17) 1 Decorate Church
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is based on the assumption that the future will be an extrapolation of the past. Judgmental forecasting relies upon opinions and expertise of people in developing forecasts. Chapter 12 What is inventory management and why is it important? Be very detailed and specific. Inventory management is the planning‚ coordinating and controlling the acquisition‚ storage‚ handling‚ movement‚ distribution‚ and sale of raw materials‚ component parts‚ and subassemblies‚ supplies and tools‚ replacement parts
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Question: How does Operations and Supply Chain Mgmt enhance company profitability? 1. Content 2. Charts and Graphs 3. Evidence to support your position 4. Examples that highlight your conclusion Table of Contents: I. Executive Summary…………………………………………………………………………………………………………………….2 II. Operations Management and Profitability………………………………………………………………………………….3 III. Supply Chain Management and Profitability……………………………………………………………………………….5 IV. Examples/Case Studies………………………………………………………………………………………………………………
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OPERATION MANAGEMENT Operation management is concerned with the bunch of activities that design and produces goods or services by the input-transformation-output process. (Slack 2001) Operation management can also be defined as the process of transforming different resources or inputs (labour‚ capital‚ machinery‚ land and buildings‚ materials and information) that are used in the operational activities of an organisation to the output (value added product and services)for the customers in a controlled
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0Executive Summary 2.0 Introduction 1 3.0 Competitive Priorities of the Organization and Business Level Strategy 1 3.1 Make sure that the way he manages the hotel is appropriate to the way it competes for business 3.2 Implement any change in strategy 3.3 Develop his operation so that it drives the long-term strategy of the hotel 4.0 How five performance objectives might have internal benefits? 6 4.1 Quality 6 4.11 Quality increases dependability 6 4.12 Quality reduces cost 6
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Internal/ External: SWOT analysis Strength * Famous brand of Marriott hotel chain in 67 countries‚focus on B2C and B2B market * Staff(130 full-time employees) and staffs turnover is only 5%- high retention level‚ but during summer time number of employees increases (full-time and part-time) * Advantage of location according to the centre of Copenhagen and water view * Discounts packages for customers (family discounts‚ free transportation before/ after cruise) and the points system
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Hong Kong Environment Light Sound Temperature Humidity Man Machine/Technology Posture Fatigue Physical comfort 1 A little about me … • Calvin Or • Assistant Professor‚ Dept of IMSE • BEng.‚ Industrial Engineering & Engineering Management • MSc‚ Industrial Engineering • PhD‚ Industrial & Systems Engineering Contact Information – Tel: 2859-2587 – Email: klor@hku.hk – Office hour: By appointment 2 Course syllabus 3 About my teaching and class • Teaching is about sharing
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