Case 1: HubSpot: Inbound Marketing and Web 2.0 1. Customer lifetime value = lifetime (in months) * monthly payments (Exhibit 7) – acquisition cost (pp. 8) Customer life time = 1/churn rate (Table A) Marketer Marys: CLV = (1/ 3.2%) * 500 – 5‚000 = 10‚625 Owner Ollies: CLV = (1/ 4.3%) * 250 – 1‚000 = 4‚813.95 B2B: CLV = (1/ 3.3%) * 375 – 3‚000 = 8‚363.64 B2C: CLV = (1/ 6.0%) * 375 – 3‚000 = 3‚250 2. HubSpot is not finding and serving the right set of customers. Even if at first it was very important
Premium Generally Accepted Accounting Principles Revenue Costs
4.9 [pic] (c) MAD (two-month moving average) = .075 MAD (three-month moving average) = .088 |Table for Problem 4.9 (a‚ b‚ c) | | | | |Forecast | ||Error| | | | |Two-Month |Three-Month |Two-Month |Three-Month | | |Price per |Moving
Premium Pearson product-moment correlation coefficient Average
Survey Types Explanation: Zeltiq Consultation Goal: Capture information on how customers learned about Zeltiq Coolsculpting‚ motivations and preferred area for body contouring‚ interactions with office staff‚ interactions with counselor/physician‚ whether they plan to move forward with a Zeltiq treatment plan‚ decision drivers‚ comments on experience. Question Count: 13 to 15 + Demographics Questions Timing: Sent immediately after attended consultation record Zeltiq Post Service Goal: Capture
Premium Patient Health care Hospital
Question 1. In this day of age education is everything. To the corporate jobs‚ government jobs‚ or even small business are all driven through the power of education. It has become the top priority to landing a successful job‚ with a well deserving pay. It was once said that "education is the key to success." Education does not discriminate against sex‚ the color of your skin‚ or even your age. In this example Ms. Natale is a 73 year old woman who is thinking about going back to school to finish
Premium Education School Higher education
| | | | | | | | College of Business Administration MGT 308: Operations Management Title of Project: Aramex Operations Management (Logistics) Done by: Student ID | Name | Section: 51 Submitted to: Matloub Hussain Due Date: December 11th‚ 2011 College of Business Administration MGT 308: Operations Management Title of Project: Aramex Operations Management (Logistics) Done by: Student ID | Name | Section: 51 Submitted to: Matloub Hussain Due Date:
Premium Logistics Customer service Supply chain management
PRINCIPLES OF MANAGEMENT UNIT 3 CASE STUDY JANINE EASTEP COLUMBIA SOUTHERN UNIVERSITY It has come to my attention as CEO of Donaldson’s clothing store that sales have been steadily declining in the last quarter. There is a growing list of competitors in the area who are offering lower prices dramatically increasing competition. In addition many of these stores are offering
Premium Sales Customer service Pricing
Acme Minerals Extraction Company Case Study Contents 1. 2. Introduction.................................................................................................................... 3 Discussion ....................................................................................................................... 3 2.1. 2.2. 3. Organisational Commitment .................................................................................. 4 Communication Channels .........................
Premium Organization Management Organizational communication
PGBM03 - Operations Management PGBM03 - Operations Management Domino’s Pizza Module Leader: Dr. Tie Xu Module Tutor: Tom Cuthbertson Name: Mohammad Junaid Iqbal Student ID: 099025265 Programme: MBA Finance Date: 16th January 2012 Words: Domino’s Pizza Module Leader: Dr. Tie Xu Module Tutor: Tom Cuthbertson Name: Mohammad Junaid Iqbal Student ID: 099025265 Programme: MBA Finance Date: 16th January 2012 Words: (2012-2013) (2012-2013) Table
Premium Supply chain management Pizza delivery Customer service
10 points Which of the following are key corporate assets? Answer Selected Answer: intellectual property‚ core competencies‚ and financial and human assets Correct Answer: intellectual property‚ core competencies‚ and financial and human assets Question 2 10 out of 10 points An example of a business using information systems to create new products and services is Answer Selected Answer: Apple Inc.’s iPod. Correct Answer: Apple Inc.’s iPod. Question 3 10 out of 10 points In a
Premium Management
BBA – 305 PRODUCTION & OPERATION MANAGEMENT Model Questions based on Previous years Question Papers UNIT – I Qs. 1 : Explain the importance of Production & Operation Management in current scenario. Why it has become an integral part of Business Education ? State with examples. [BBA-IP: Dec. 2011] Qs. 2 : Operation Management is becoming a very important subject in Business Education in the last few
Premium Management Operations management Quality control