Product BaWang Man’s Anit-hair Fall Shampoo Introduction The BaWang Man’s Anti-hair Fall Shampoo combines ancient Chinese wisdom with modern pharmacology and biotechnology to bring optimum hair care results to consumers. And this is effective to prevent the hair fall problem. Market Segmentation 1. Demographic segmentation Age: Over 30 years old Gender: Male Income: Middle income level Race: Chinese??? 2. Psychographic segmentation - Lifestyle The people who trust Chinese
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Colgate Palmolive Precision Toothbrush Case Study Basil Faruqui After developing a new the Precision toothbrush Colgate Palmolive is evaluating how to position it. The two options being considered for Precision’s positioning are a mainstream toothbrush‚ where they already have another toothbrush‚ or a super premium niche position where they don’t have any offerings. Other decisions that will follow the positioning decision would be price‚ distribution channels‚ advertising and promotion planning
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www.hemonline.com BROKING | DEPOSITORY | DISTRIBUTION | FINANCIAL ADVISORY Equity Research Report On Colgate Palmolive India Limited For Institutional Clients Analyst: ANKIT KHAITAN akhaitan@hemonline.com www.hemonline.com BROKING | DEPOSITORY | DISTRIBUTION | FINANCIAL ADVISORY Colgate Palmolive India Limited Market Cap: 6205.35 Crore Outstanding Shares: 13.59 Crore Price as of 13 April: 456.30 Book Value Per Share: 12.61 th 14 April 2009 th BUY Industry: FMCG
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Colgate Palmolive Case Problem/Opportunity Richard Werner has to decide which marketing strategy to use with an increase in marketing budget will grow the market share of Colgate The marketing strategy/plan needs to increase overall profit for 2013 Analysis Strengths Big brand awareness‚ #1 in the market share (have 32.4% of market) It is a staple category for most retailers allowing them to get into more stores and offer more promotions as it increases the revenues for the stores Have very good
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Colgate-Palmolive (CP)‚ the leading retail toothbrush manufacturer in the United-States is looking to expand its market share by entering into the competitive high-end toothbrush market segment with the introduction of its technologically innovative Precision. Though the product ’s introduction promised highly profitable returns‚ it also presented Colgate with a number of challenges including a significant financial investment‚ fierce competition‚ manufacturing limitations‚ and potential cannibalization
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.......................................................................................... 4 Current Marketing Performance ............................................................................................................... 6 Colgate-Palmolive and Major Competitors .............................................................................................. 9 Organizational Resources and Capabilities.....................................................................................
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INTRODUCTION Colgate-Palmolive serves global customers with products in five major categories: oral care‚ personal care‚ household surface care‚ fabric care‚ and pet nutrition (Colgate Palmolive n.d). The Colgate-Palmolive Company was founded in 1806. Colgate-Palmolive markets its products in over 200 countries and territories worldwide. Colgate-Palmolive is a $15 billion global company serving 6 billion people around the world (Colgate Palmolive n.d). Colgate People‚ working around the world
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As a Company that strives to be the best truly global consumer products company‚ we are committed to doing business with integrity and respect for all people and for the world around us ("Profile of Colgate-Palmolive‚" 2011). Strengths Product Diversification Colgate-Palmolive is a diversified company with products in many categories including oral care‚ personal care‚ home care and pet nutrition (Quelch‚ & Laidler‚ 1993). The diversified product portfolio serves as a strength as it
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Notes from Provincial Meeting with Colgate-Palmolive re-Partnership for Oral Health Education: 19 May 2011: Natalia‚ Pietermaritzburg. 1. Welcome: Dr Zungu welcomed the representatives from Colgate – Palmolive and from National Department of Health: Oral Health Programme. The Head of Department acknowledged the work previously done by Colgate – Palmolive in the school based brushing program. Dr Zungu stated that the Province and the Department would benefit from this health promotion
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References: Colgate Palmolive. (0020‚ May 17). Media Week‚ 20‚ 17-36. Laidler‚ N. (2003). Colgate Palmolive company: the precision toothbrush. Harvard business school. Extracted from Colgate-Palmolive Company: The Precision Toothbrush.” Harvard Business School. McCarthy‚ J‚ (2002). Basic marketing: a global managerial approach. New York: McGraw-Hill Companies‚ 2002. 276-277. Pauszek‚ K. (2009). Colgate palmolive – marketing plan. Retrieved January 27‚ 2011‚ from http://franklincollege
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