Rural Markets – Retail Management In recent years‚ rural markets of India have acquired significance‚ as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution‚ the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context‚ a special marketing strategy‚ namely‚ rural marketing has emerged. Rural India with its traditional perception has grown
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Field Project – Quarter 1 MS 505 – Marketing Management 1 Retail - Apparel and Accessories Table of Contents 1. DESCRIPTION .................................................................................................................................. 3 1.1 GENERAL ........................................................................................................................................ 3 1.2 RETAIL IN INDIA - STATS .......................................................
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Direct Investment (FDI) in India’s retail sector. ABSTRACT: Retailing in India is one of the pillars of its economy and accounts for about 15 percent of its GDP. Organized retailing is absent in most rural and small towns of India. Supermarkets and similar organized retail stores account for just 4 percent of the market. The main fear of FDI in retail trade is that it will certainly disrupt the livelihood of the poor people engaged in this trade. The opening of big markets or foreign-sponsored
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Literature review and scope of research project 0 4. Research methodology 0 5. Research plan/Time line 0 6. Capability of researcher 0 7. Figures‚ tables‚ and references 0 Abstract Retail marketing is a relatively new concept in Bangladesh especially in RMG industry‚ although exporting of readymade garments has experienced an exponential growth since 1980s. However‚ time is now knocking the doors for retail marketing locally and some entrepreneur
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Retail Marketing Report 2036MKT Retail Marketing: Assessment item 1 Briahna Noonan s2951808 Executive Summary This report studies the aspects of merchandise assortment and store design within two retailers to identify and research a foundation area that positively and negatively affect the two stores through the literature and associated fieldwork. The two retailers under the retail category of convenience stores were selected and their merchandise assortments and store designs were observed
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RETAIL PROJECT ON PIZZA HUT GROUP MEMBERS:- 1) JASMEET DUA 2) HITIKANT SAHOO 3) RAHUL GYANESWAR 4) RUDRA PRATAP HOTA 5) ASHUTOSH PRATAP SINGH CONTENTS 1) INTRODUCTION………………………………………..1 2) RETAIL ENVIRONMENT…………………………….2 3) POSITIONING…………………………………………...3 4) MARKETING STRATEGY…………………………….4 5) PRODUCT ASSORTMENT…………………………….5 6) PRICE POSITIONING………………………………….6 7) CUSTOMER PROFILE…………………………………7 8) CONSUMER PULL FACTORS………………………...8 9)
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Sonics ----A STORE FOR YOU The name of the store is Sonics A store for you. This store sells many different kinds of things such as clothes‚ accessories‚ shoes and many more things. The target market of this store is: that it sells to all age groups (from newborn to older people) and all genders. Product and Service Management The sales are located at the back of the store. It is in the back because
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Editors@asiaentrepreneurshipjournal.com COMPARATIVE ANALYSIS OF FDI IN CHINA AND INDIA Dr. Swapna S. Sinha swapnassinha@yahoo.com Dr. David H. Kent dkent@ggu.edu Dr. Hamid Shomali hshomali@ggu.edu Ageno School of Business Golden Gate University 536 Mission St. San Francisco‚ CA 94105 Tel: 415-442-6500 Abstract Some emerging markets have been leaders in the world and have grown at a higher rate benefiting from higher Foreign Direct Investments (FDI) by Trans National Corporations (TNCs) and some have been
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Stationery Stationery Market ‐ India October 2009 Executive Summary Market Trends & Characteristics Competition Stationery market comprises of a mixed range of products mainly catering to schools and offices Stationery market in India is valued at INR 90 bn for the year 2009 The market is expected to grow at an annual rate of 30% till 2012 Office stationery is fast growing with many players expanding their product line into this segment High propensity to spend on education and thereby stationery
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Netscribes latest market research report titled Nutraceuticals Market in India 2014 states that the increasing shift towards preventive medication‚ backed by the growing purchasing power of Indian consumers‚ is fueling growth in the market. The nutraceutical sector can be categorized into three broad segments - dietary supplements‚ functional food and functional beverages. Dietary supplements have witnessed a consistent rise in demand owing to the increasing health consciousness prevalent among individuals
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